The hundred websites receiving the most visits from Google search, with what they gained or lost over the month.
Data: Ahrefs estimate made in October 2026
| Rank | Website | Category | Google traffic | Over the month |
|---|---|---|---|---|
| 1 | wikipedia.org | Reference | 25.0M | −7.3M |
| 2 | google.com | Internet and telecom | 11.6M | −3.8M |
| 3↑2 | facebook.com | Social networks | 11.2M | +4.0M |
| 4↓1 | ica.se | Shopping | 9.3M | −1.1M |
| 5↑7 | youtube.com | Entertainment | 7.7M | +3.2M |
| 6↑2 | instagram.com | Social networks | 7.2M | +1.3M |
| 7 | expressen.se | News | 7.0M | +592.0k |
| 8↓4 | aftonbladet.se | News | 7.0M | −492.5k |
| 9↓3 | 1177.se | Health | 6.9M | −174.1k |
| 10↑6 | reddit.com | Social networks | 5.6M | +2.2M |
| 11↑2 | svt.se | Entertainment | 5.4M | +1.5M |
| 12↑19 | apple.com | Computers and electronics | 5.2M | +3.2M |
| 13↓4 | synonymer.se | Reference | 5.2M | −492.4k |
| 14↓4 | blocket.se | Shopping | 4.4M | −1.2M |
| 15↓4 | ikea.com | Home and garden | 3.7M | −770.2k |
| 16↓2 | chatgpt.com | Computers and electronics | 3.7M | −99.5k |
| 17↑1 | hitta.se | People and society | 3.4M | +662.2k |
| 18↓3 | koket.se | Food and drink | 3.2M | −379.7k |
| 19↑3 | prisjakt.nu | Shopping | 3.1M | +450.3k |
| 20↑1 | svtplay.se | Entertainment | 3.0M | +333.4k |
| 21↑2 | sverigesradio.se | Entertainment | 3.0M | +375.0k |
| 22↓3 | clasohlson.com | Home and garden | 2.7M | −69.8k |
| 23↑7 | microsoft.com | Computers and electronics | 2.6M | +498.7k |
| 24↑9 | amazon.se | Shopping | 2.5M | +589.0k |
| 25 | arla.se | Food and drink | 2.3M | −287.8k |
| 26↓2 | apotea.se | Health | 2.2M | −425.2k |
| 27↑11 | pricerunner.se | Shopping | 2.1M | +385.6k |
| 28↓2 | fass.se | Health | 2.1M | −298.5k |
| 29↓9 | biltema.se | Shopping | 2.0M | −679.3k |
| 30↑26 | pinterest.com | Hobbies and leisure | 2.0M | +752.7k |
| 31↓4 | elgiganten.se | Shopping | 2.0M | −385.5k |
| 32 | tripadvisor.se | Travel and transport | 1.9M | −116.4k |
| 33↑6 | hemnet.se | Real estate | 1.8M | +80.3k |
| 34↑11 | forsakringskassan.se | Law and government | 1.8M | +139.3k |
| 35↑17 | zalando.se | Shopping | 1.8M | +581.9k |
| 36↓1 | arbetsformedlingen.se | Jobs and education | 1.7M | −69.4k |
| 37↓8 | imdb.com | Entertainment | 1.7M | −387.0k |
| 38↓4 | apoteket.se | Health | 1.7M | −183.3k |
| 39↑141 | omni.se | News | 1.7M | +1.4M |
| 40↓3 | tv.nu | Entertainment | 1.7M | −94.0k |
| 41↑9 | hm.com | Shopping | 1.6M | +300.8k |
| 42↑2 | swedbank.se | Finance | 1.6M | −71.2k |
| 43↓26 | smhi.se | Science | 1.5M | −1.3M |
| 44↓4 | coop.se | Shopping | 1.5M | −211.7k |
| 45↑4 | allabolag.se | Business | 1.4M | +66.0k |
| 46↓4 | jula.se | Home and garden | 1.4M | −282.2k |
| 47↓6 | jysk.se | Home and garden | 1.4M | −310.5k |
| 48↓12 | systembolaget.se | Law and government | 1.4M | −379.4k |
| 49↑255 | crazygames.com | Games | 1.4M | +1.2M |
| 50↓3 | skatteverket.se | Finance | 1.3M | −72.8k |
| 51 | kvartal.se | Reference | 1.3M | +1.2M |
| 52↓24 | avanza.se | Finance | 1.3M | −930.2k |
| 53↓10 | transportstyrelsen.se | Travel and transport | 1.2M | −399.8k |
| 54↓8 | rusta.com | Home and garden | 1.2M | −221.3k |
| 55↓2 | mrkoll.se | Finance | 1.2M | +5.0k |
| 56↑9 | trustpilot.com | Business | 1.2M | +277.0k |
| 57↑6 | linkedin.com | Jobs and education | 1.2M | +233.2k |
| 58↑14 | tv4play.se | Entertainment | 1.2M | +316.5k |
| 59↑34 | svd.se | News | 1.1M | +489.2k |
| 60↓9 | atg.se | Games | 1.1M | −70.9k |
| 61↑33 | tiktok.com | Social networks | 1.1M | +491.4k |
| 62↑13 | spotify.com | Entertainment | 1.1M | +348.2k |
| 63↓15 | bauhaus.se | Home and garden | 1.1M | −260.7k |
| 64↓4 | netflix.com | Entertainment | 1.0M | −13.0k |
| 65↑90 | primevideo.com | Entertainment | 995.5k | +615.7k |
| 66↓4 | kicks.se | Beauty and fitness | 921.3k | −70.7k |
| 67 | fifa.com | Sports | 916.4k | +893.5k |
| 68↓13 | byggmax.se | Home and garden | 910.0k | −268.0k |
| 69↓11 | di.se | Finance | 905.5k | −209.4k |
| 70↑13 | allatvkanaler.se | Entertainment | 871.3k | +152.8k |
| 71↑37 | dn.se | News | 862.6k | +330.4k |
| 72↓8 | internetmedicin.se | Health | 860.7k | −65.0k |
| 73↓6 | elle.se | Beauty and fitness | 815.6k | −44.0k |
| 74↓8 | netonnet.se | Shopping | 801.4k | −92.6k |
| 75↓16 | stadium.se | Shopping | 801.1k | −246.2k |
| 76↑4 | recept.se | Food and drink | 788.1k | +17.1k |
| 77↓1 | ginatricot.com | Shopping | 787.2k | +3.7k |
| 78↑369 | val.se | Law and government | 772.1k | +634.0k |
| 79↑66 | svenskfotboll.se | Sports | 769.4k | +370.2k |
| 80↓3 | ahlens.se | Shopping | 765.4k | −14.3k |
| 81↓8 | korsordsvar.com | Hobbies and leisure | 765.0k | −46.0k |
| 82↑2 | byggahus.se | Home and garden | 757.0k | +39.1k |
| 83↓15 | willys.se | Shopping | 750.7k | −103.8k |
| 84↓23 | blomsterlandet.se | Home and garden | 742.2k | −277.2k |
| 85↓7 | booli.se | Real estate | 733.8k | −41.6k |
| 86↑25 | gp.se | News | 726.4k | +195.9k |
| 87↓18 | lyko.com | Beauty and fitness | 723.7k | −127.4k |
| 88↓18 | polisen.se | Law and government | 716.4k | −127.0k |
| 89↓10 | nordea.se | Finance | 715.7k | −56.5k |
| 90↑9 | ratsit.se | Business | 709.7k | +84.6k |
| 91↓17 | postnord.se | Business | 705.8k | −93.1k |
| 92↓11 | telia.se | Internet and telecom | 703.7k | −56.8k |
| 93↓3 | landleyskok.se | Shopping | 696.6k | +17.7k |
| 94↓6 | bygghemma.se | Home and garden | 668.6k | −13.8k |
| 95↑72 | familjeliv.se | People and society | 663.3k | +307.6k |
| 96↑17 | tradera.com | Shopping | 655.6k | +138.0k |
| 97↓11 | kronansapotek.se | Health | 639.4k | −72.0k |
| 98↑23 | eniro.se | Business | 636.0k | +161.5k |
| 99↓8 | apotekhjartat.se | Health | 623.2k | −55.3k |
| 100↓15 | mio.se | Home and garden | 615.4k | −100.9k |
This ranking does not say the same thing as the authority one: a much-cited site can receive few visits, a much-visited site can have few links. Comparing them is often more telling than reading them separately. Analyse a domain