The three measures on a single line, ordered by search traffic: what the site receives, what it weighs in links, and what the DNS resolver sees.
Data: traffic estimated in October 2026 Β· Radar 1 November 2026 Β· graph June to August 2026
| Rank | Domain | Google traffic | Authority | Radar | DR | Domain reach (beta) |
|---|---|---|---|---|---|---|
| 1 | wikipedia.org | 25.0M β7.3M |
86 no. 14 |
top 200 | 97 3,902,035 RD |
100 Top 1K |
| 2 | google.com | 11.6M β3.8M |
94 no. 3 |
no. 1 | 100 16,261,082 RD |
100 Top 1K |
| 3β2 | facebook.com | 11.2M +4.0M |
96 no. 2 |
no. 5 | 100 21,552,616 RD |
100 Top 1K |
| 4β1 | ica.se | 9.3M β1.1M |
β | top 50,000 | 80 11,178 RD |
86.32 Top 10K |
| 5β7 | youtube.com | 7.7M +3.2M |
90 no. 6 |
no. 22 | 99 12,462,749 RD |
100 Top 1K |
| 6β2 | instagram.com | 7.2M +1.3M |
93 no. 4 |
no. 10 | 100 18,911,826 RD |
100 Top 1K |
| 7 | expressen.se | 7.0M +592.0k |
β | top 20,000 | 85 33,053 RD |
100 Top 1K |
| 8β4 | aftonbladet.se | 7.0M β492.5k |
β | top 20,000 | 86 35,427 RD |
100 Top 1K |
| 9β3 | 1177.se | 6.9M β174.1k |
β | top 200,000 | 86 13,792 RD |
87.24 Top 10K |
| 10β6 | reddit.com | 5.6M +2.2M |
79 no. 47 |
top 200 | 95 1,198,092 RD |
100 Top 1K |
| 11β2 | svt.se | 5.4M +1.5M |
β | top 20,000 | 87 35,894 RD |
92.75 Top 5K |
| 12β19 | apple.com | 5.2M +3.2M |
86 no. 13 |
no. 2 | 98 4,527,180 RD |
100 Top 1K |
| 13β4 | synonymer.se | 5.2M β492.4k |
β | beyond 200,000 | 63 4,290 RD |
71.83 Top 50K |
| 14β4 | blocket.se | 4.4M β1.2M |
β | top 50,000 | 82 11,207 RD |
91.55 Top 5K |
| 15β4 | ikea.com | 3.7M β770.2k |
61 no. 1,434 |
top 5,000 | 91 129,448 RD |
100 Top 1K |
| 16β2 | chatgpt.com | 3.7M β99.5k |
66 no. 593 |
no. 38 | 93 244,423 RD |
100 Top 1K |
| 17β1 | hitta.se | 3.4M +662.2k |
β | top 20,000 | 85 11,417 RD |
85.90 Top 10K |
| 18β3 | koket.se | 3.2M β379.7k |
β | beyond 200,000 | 71 1,911 RD |
72.25 Top 50K |
| 19β3 | prisjakt.nu | 3.1M +450.3k |
β | top 50,000 | 74 6,020 RD |
76.69 Top 50K |
| 20β1 | svtplay.se | 3.0M +333.4k |
β | top 50,000 | 83 14,997 RD |
75.77 Top 50K |
| 21β2 | sverigesradio.se | 3.0M +375.0k |
β | top 100,000 | 87 32,741 RD |
77.89 Top 50K |
| 22β3 | clasohlson.com | 2.7M β69.8k |
44 no. 33,674 |
top 100,000 | 75 4,428 RD |
91.34 Top 5K |
| 23β7 | microsoft.com | 2.6M +498.7k |
84 no. 21 |
no. 4 | 96 2,236,066 RD |
100 Top 1K |
| 24β9 | amazon.se | 2.5M +589.0k |
β | top 5,000 | 83 11,505 RD |
91.49 Top 5K |
| 25 | arla.se | 2.3M β287.8k |
β | beyond 200,000 | 72 2,293 RD |
72.65 Top 50K |
| 26β2 | apotea.se | 2.2M β425.2k |
β | top 100,000 | 74 2,216 RD |
82.56 Top 10K |
| 27β11 | pricerunner.se | 2.1M +385.6k |
β | top 50,000 | 73 3,732 RD |
67.32 Top 100K |
| 28β2 | fass.se | 2.1M β298.5k |
β | top 200,000 | 75 2,610 RD |
63.93 Top 500K |
| 29β9 | biltema.se | 2.0M β679.3k |
β | top 200,000 | 66 1,818 RD |
84.67 Top 10K |
| 30β26 | pinterest.com | 2.0M +752.7k |
85 no. 15 |
no. 66 | 97 2,391,054 RD |
100 Top 1K |
| 31β4 | elgiganten.se | 2.0M β385.5k |
β | top 50,000 | 73 5,754 RD |
84.70 Top 10K |
| 32 | tripadvisor.se | 1.9M β116.4k |
β | top 200,000 | 78 6,441 RD |
67.36 Top 100K |
| 33β6 | hemnet.se | 1.8M +80.3k |
β | top 20,000 | 76 3,209 RD |
91.34 Top 5K |
| 34β11 | forsakringskassan.se | 1.8M +139.3k |
β | beyond 200,000 | 82 7,512 RD |
83.16 Top 10K |
| 35β17 | zalando.se | 1.8M +581.9k |
β | top 50,000 | 60 1,694 RD |
80.16 Top 10K |
| 36β1 | arbetsformedlingen.se | 1.7M β69.4k |
β | top 100,000 | 81 7,683 RD |
77.70 Top 50K |
| 37β8 | imdb.com | 1.7M β387.0k |
69 no. 297 |
top 2,000 | 94 521,140 RD |
100 Top 1K |
| 38β4 | apoteket.se | 1.7M β183.3k |
β | beyond 200,000 | 74 2,722 RD |
74.41 Top 50K |
| 39β141 | omni.se | 1.7M +1.4M |
β | top 100,000 | β | 75.64 Top 50K |
| 40β3 | tv.nu | 1.7M β94.0k |
β | top 200,000 | 60 1,732 RD |
72.30 Top 50K |
| 41β9 | hm.com | 1.6M +300.8k |
57 no. 2,819 |
top 5,000 | 87 61,710 RD |
100 Top 1K |
| 42β2 | swedbank.se | 1.6M β71.2k |
β | top 100,000 | 78 4,319 RD |
83.75 Top 50K |
| 43β26 | smhi.se | 1.5M β1.3M |
β | top 20,000 | 80 8,811 RD |
76.13 Top 50K |
| 44β4 | coop.se | 1.5M β211.7k |
β | top 100,000 | 75 3,950 RD |
75.82 Top 50K |
| 45β4 | allabolag.se | 1.4M +66.0k |
β | top 50,000 | 81 5,457 RD |
72.48 Top 50K |
| 46β4 | jula.se | 1.4M β282.2k |
β | top 200,000 | 68 1,581 RD |
73.01 Top 50K |
| 47β6 | jysk.se | 1.4M β310.5k |
β | beyond 200,000 | 53 762 RD |
70.42 Top 50K |
| 48β12 | systembolaget.se | 1.4M β379.4k |
β | top 200,000 | 80 5,608 RD |
75.28 Top 50K |
| 49β255 | crazygames.com | 1.4M +1.2M |
50 no. 11,389 |
top 5,000 | 81 16,787 RD |
100 Top 1K |
| 50β3 | skatteverket.se | 1.3M β72.8k |
β | top 100,000 | 90 19,246 RD |
82.36 Top 50K |
| 51 | kvartal.se | 1.3M +1.2M |
β | beyond 200,000 | β | 63.95 Top 500K |
| 52β24 | avanza.se | 1.3M β930.2k |
β | top 100,000 | 75 4,751 RD |
75.92 Top 50K |
| 53β10 | transportstyrelsen.se | 1.2M β399.8k |
β | beyond 200,000 | 85 8,626 RD |
80.88 Top 50K |
| 54β8 | rusta.com | 1.2M β221.3k |
22 no. 2,097,281 |
top 200,000 | 69 1,883 RD |
77.20 Top 50K |
| 55β2 | mrkoll.se | 1.2M +5.0k |
β | top 100,000 | 52 3,294 RD |
72.17 Top 50K |
| 56β9 | trustpilot.com | 1.2M +277.0k |
72 no. 178 |
top 1,000 | 94 312,008 RD |
87.02 Top 50K |
| 57β6 | linkedin.com | 1.2M +233.2k |
88 no. 9 |
top 200 | 99 9,379,272 RD |
100 Top 1K |
| 58β14 | tv4play.se | 1.2M +316.5k |
β | top 200,000 | 80 7,140 RD |
73.89 Top 50K |
| 59β34 | svd.se | 1.1M +489.2k |
β | top 50,000 | β | 85.95 Top 10K |
| 60β9 | atg.se | 1.1M β70.9k |
β | top 100,000 | 72 1,966 RD |
81.04 Top 10K |
| 61β33 | tiktok.com | 1.1M +491.4k |
83 no. 25 |
top 200 | 97 3,203,408 RD |
100 Top 1K |
| 62β13 | spotify.com | 1.1M +348.2k |
81 no. 33 |
no. 39 | 95 1,360,718 RD |
100 Top 1K |
| 63β15 | bauhaus.se | 1.1M β260.7k |
β | top 100,000 | 72 1,397 RD |
71.59 Top 50K |
| 64β4 | netflix.com | 1.0M β13.0k |
68 no. 399 |
no. 96 | 92 237,328 RD |
100 Top 1K |
| 65β90 | primevideo.com | 995.5k +615.7k |
54 no. 5,136 |
top 1,000 | 89 48,870 RD |
100 Top 1K |
| 66β4 | kicks.se | 921.3k β70.7k |
β | top 200,000 | 70 1,824 RD |
73.29 Top 50K |
| 67 | fifa.com | 916.4k +893.5k |
61 no. 1,396 |
top 10,000 | 90 103,197 RD |
84.29 Top 50K |
| 68β13 | byggmax.se | 910.0k β268.0k |
β | top 200,000 | 72 2,352 RD |
73 Top 50K |
| 69β11 | di.se | 905.5k β209.4k |
β | top 50,000 | 84 15,242 RD |
91.34 Top 5K |
| 70β13 | allatvkanaler.se | 871.3k +152.8k |
β | beyond 200,000 | 23 379 RD |
70.84 Top 50K |
| 71β37 | dn.se | 862.6k +330.4k |
β | top 50,000 | β | 91.36 Top 5K |
| 72β8 | internetmedicin.se | 860.7k β65.0k |
β | beyond 200,000 | 69 4,098 RD |
54.80 Top 500K |
| 73β6 | elle.se | 815.6k β44.0k |
β | top 200,000 | 75 4,945 RD |
74.96 Top 100K |
| 74β8 | netonnet.se | 801.4k β92.6k |
β | top 200,000 | 70 1,556 RD |
72.65 Top 50K |
| 75β16 | stadium.se | 801.1k β246.2k |
β | top 100,000 | 71 1,816 RD |
71.43 Top 50K |
| 76β4 | recept.se | 788.1k +17.1k |
β | beyond 200,000 | 61 582 RD |
70.52 Top 50K |
| 77β1 | ginatricot.com | 787.2k +3.7k |
42 no. 48,414 |
top 100,000 | 63 3,419 RD |
77.92 Top 50K |
| 78β369 | val.se | 772.1k +634.0k |
β | beyond 200,000 | β | 84.31 Top 50K |
| 79β66 | svenskfotboll.se | 769.4k +370.2k |
β | top 200,000 | 75 5,041 RD |
75.97 Top 100K |
| 80β3 | ahlens.se | 765.4k β14.3k |
β | top 200,000 | 70 2,359 RD |
68.37 Top 100K |
| 81β8 | korsordsvar.com | 765.0k β46.0k |
7 no. 33,316,196 |
beyond 200,000 | 28 132 RD |
70.50 Top 50K |
| 82β2 | byggahus.se | 757.0k +39.1k |
β | top 100,000 | 68 3,227 RD |
71.69 Top 50K |
| 83β15 | willys.se | 750.7k β103.8k |
β | top 200,000 | 64 967 RD |
66.09 Top 100K |
| 84β23 | blomsterlandet.se | 742.2k β277.2k |
β | beyond 200,000 | 62 906 RD |
67.46 Top 100K |
| 85β7 | booli.se | 733.8k β41.6k |
β | top 50,000 | 70 1,102 RD |
73.16 Top 50K |
| 86β25 | gp.se | 726.4k +195.9k |
β | top 100,000 | β | 76.34 Top 50K |
| 87β18 | lyko.com | 723.7k β127.4k |
43 no. 40,424 |
top 50,000 | 74 5,257 RD |
77.02 Top 50K |
| 88β18 | polisen.se | 716.4k β127.0k |
β | top 200,000 | 84 9,190 RD |
74.69 Top 50K |
| 89β10 | nordea.se | 715.7k β56.5k |
β | top 100,000 | 75 2,800 RD |
79.60 Top 50K |
| 90β9 | ratsit.se | 709.7k +84.6k |
β | top 50,000 | 67 3,632 RD |
72.95 Top 50K |
| 91β17 | postnord.se | 705.8k β93.1k |
β | beyond 200,000 | 82 5,153 RD |
72.59 Top 100K |
| 92β11 | telia.se | 703.7k β56.8k |
β | top 50,000 | 81 4,718 RD |
75.11 Top 50K |
| 93β3 | landleyskok.se | 696.6k +17.7k |
β | beyond 200,000 | 45 500 RD |
63.67 Top 500K |
| 94β6 | bygghemma.se | 668.6k β13.8k |
β | top 200,000 | 70 1,390 RD |
64.24 Top 100K |
| 95β72 | familjeliv.se | 663.3k +307.6k |
β | top 50,000 | β | 63.71 Top 100K |
| 96β17 | tradera.com | 655.6k +138.0k |
49 no. 13,974 |
top 20,000 | β | 79.87 Top 50K |
| 97β11 | kronansapotek.se | 639.4k β72.0k |
β | top 200,000 | 71 3,840 RD |
64.86 Top 100K |
| 98β23 | eniro.se | 636.0k +161.5k |
β | top 20,000 | β | 73.26 Top 50K |
| 99β8 | apotekhjartat.se | 623.2k β55.3k |
β | beyond 200,000 | 72 2,704 RD |
72.24 Top 50K |
| 100β15 | mio.se | 615.4k β100.9k |
β | beyond 200,000 | 57 1,287 RD |
67.82 Top 100K |
Authority is known for 27 of the 100 rows: the link index does not cover every national extension, and a missing domain does not have a score of zero, it has no score. The disagreements are the most instructive: a site can receive millions of visits with weak authority, or carry a great deal of link weight without being visited much. Analyse a domain