Websites rising and falling in Chrome: Sweden
Popularity tiers gained and lost from one month to the next in CrUX, the real visits of Chrome users.
Data: CrUX September 2026 compared with August 2026
Rises and falls (21,142 / 20,506) Entries into and exits from the Top 1M (27,191 / 31,194)
Rank by: Tiers Organic search (SEO) Direct Social networks AI traffic Likely Discover
Domains 4,385 Subdomains 1,615 Both 6,000
No adult, casino or streaming 3,969 Excluded 416 All 4,385
E-commerce 993 Entertainment 405 Media 315 SaaS / software 232 Adult 231 Portal / tool 228 Travel 219 Sport 211 Business services 179 Local business 173 Other 152 Streaming / downloads 149 Education 148 Blog 123 Non-profit 90 Government 89 Brand 85 Finance 69 Forum / dating 68 Health 55 Real estate 54 Betting & casino 36 Cars 36 Social network 29 Jobs 7 Unknown 9
Strongest rises
| Website | Type of site | August 2026 | September 2026 | Tiers | Ahrefs SEO | Direct |
|---|---|---|---|---|---|---|
| Other EN | Top 50K | Top 10K | ↑ 1 | +84,684 · 3 → 5 % | ||
| Entertainment FR | Top 100K | Top 5K | ↑ 3 | +63,861 · 16 → 30 % | ||
| Entertainment | Top 50K | Top 10K | ↑ 1 | +62,120 · 72 → 69 % | ||
| Media AR | Top 5K | Top 1K | ↑ 1 | +53,298 · 61 → 66 % | ||
| Entertainment | Top 5K | Top 1K | ↑ 1 | +24,375 · 30 → 40 % | ||
| Entertainment EN | Top 500K | Top 50K | ↑ 2 | +24,327 · 40 → 71 % | ||
| Entertainment EN | Top 5K | Top 1K | ↑ 1 | +21,187 · 49 → 52 % | ||
| Entertainment RO | Top 100K | Top 50K | ↑ 1 | −41 % | +14,226 · 52 → 51 % | |
| Portal / tool EN | Top 5K | Top 1K | ↑ 1 | +13,634 · 68 → 65 % | ||
| Sport EN | Top 50K | Top 5K | ↑ 2 | +11,104 · 32 → 26 % | ||
| Entertainment EN | Top 50K | Top 5K | ↑ 2 | 12,195 +96 % | +9,614 · 42 → 41 % | |
| Sport EN | Top 50K | Top 5K | ↑ 2 | +9,161 · 39 → 31 % | ||
| Other EN | Top 10K | Top 5K | ↑ 1 | +8,140 · 30 → 35 % | ||
| SaaS / software EN | Top 5K | Top 1K | ↑ 1 | +7,494 · 53 → 57 % | ||
| Entertainment EN | Top 50K | Top 5K | ↑ 2 | +3,456 · 41 → 37 % | ||
| Entertainment HR | Top 50K | Top 5K | ↑ 2 | +3,284 · 48 → 53 % | ||
| Entertainment EN | Top 10K | Top 5K | ↑ 1 | +2,401 · 52 → 44 % | ||
| E-commerce DA | Top 50K | Top 10K | ↑ 1 | 306 +11 % | +2,225 · 33 → 31 % | |
| Entertainment EN | Top 10K | Top 5K | ↑ 1 | 50,628 +15 % | +1,090 · 35 → 31 % | |
| Brand DE | Top 100K | Top 50K | ↑ 1 | +377 · 24 → 33 % | ||
| Entertainment EN | Top 10K | Top 5K | ↑ 1 | −1,400 · 66 → 59 % |
Strongest falls
| Website | Type of site | August 2026 | September 2026 | Tiers | Ahrefs SEO | Direct |
|---|---|---|---|---|---|---|
| Unknown | Top 50K | Top 500K | ↓ 2 | −48,292 · 50 → 47 % | ||
| Entertainment SV | Top 5K | Top 10K | ↓ 1 | −13,941 · 32 → 37 % | ||
| Media NL | Top 10K | Top 500K | ↓ 3 | −11,810 · 64 → 44 % | ||
| Entertainment DE | Top 50K | Top 500K | ↓ 2 | −5,037 · 43 → 66 % | ||
| Portal / tool DE | Top 50K | Top 500K | ↓ 2 | −384 · 14 → 15 % | ||
| Media LV | Top 10K | Top 50K | ↓ 1 | −3 % | −66 · 73 → 75 % | |
| E-commerce FR | Top 50K | Top 500K | ↓ 2 | +0 · 23 → 26 % |
Entries into and exits from the Top 1M are listed separately: Google sometimes drops a website from a month’s release, as with canva.com in September 2026, and that is not a fall in audience. Numbered throwaway subdomains (“6543.example.com”) are left out.
The type of site comes from the Université Toulouse Capitole lists (adult, betting and casino, downloads) and, for the others, from a reading of the home page classified by an AI model: it can be wrong on an ambiguous site. The 3,000 strongest moves in each direction are classified.