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Most visited websites: Italy

The hundred websites receiving the most visits from Google search, with what they gained or lost over the month.

Data: Ahrefs estimate made in October 2026

Overview Authority Google traffic Google traffic trend CrUX top CrUX trend Cloudflare Radar 📱 Discover
RankWebsiteCategory Google traffic Over the month
1 wikipedia.org Reference 100.0M −47.4M
2↑1 facebook.com Social networks 60.3M +24.7M
3↑3 youtube.com Entertainment 48.8M +23.2M
4↓2 google.com Internet and telecom 39.6M −49.4M
5↑22 apple.com Computers and electronics 31.3M +24.5M
6↑1 instagram.com Social networks 29.2M +6.3M
7↑52 openai.com Science 26.4M +23.0M
8↓4 amazon.it Shopping 24.4M −3.9M
9↑21 reddit.com Social networks 20.6M +14.3M
10↓1 giallozafferano.it Food and drink 20.2M −1.1M
11↑2 whatsapp.com Internet and telecom 15.5M +2.7M
12↓1 sky.it Sports 14.4M +820.9k
13↑2 corriere.it News 13.9M +1.5M
14↓6 3bmeteo.com Science 13.0M −9.4M
15↑1 gazzetta.it Sports 12.6M +717.0k
16↓2 mediaset.it Entertainment 12.5M +20.0k
17↑342 amazon.com Shopping 10.9M +10.4M
18↑6 pinterest.com Hobbies and leisure 10.7M +3.8M
19↓2 tripadvisor.it Travel and transport 9.8M −1.8M
20↓10 diretta.it Sports 9.7M −5.8M
21↑8 microsoft.com Computers and electronics 9.5M +3.0M
22↑57 mymovies.it Entertainment 9.3M +7.0M
23↑2 repubblica.it News 8.6M +1.7M
24↓4 borsaitaliana.it Finance 8.2M −2.2M
25↓13 ilmeteo.it Science 8.0M −5.6M
26↓8 my-personaltrainer.it Health 8.0M −2.7M
27↓1 investing.com Finance 7.0M +119.6k
28↑8 skyscanner.it Travel and transport 6.8M +1.8M
29↓1 subito.it Shopping 6.6M −180.4k
30↓8 trenitalia.com Travel and transport 6.4M −905.3k
31↑27 canva.com Computers and electronics 6.3M +3.0M
32↑6 ilsole24ore.com Finance 6.3M +1.5M
33↓2 inps.it Law and government 5.9M +264.3k
34↑5 imdb.com Entertainment 5.5M +843.4k
35↓3 treccani.it Reference 5.2M −288.3k
36↓15 booking.com Travel and transport 5.0M −2.4M
37↑7 yahoo.com News 5.0M +591.3k
38↑762 fifa.com Sports 4.8M +4.6M
39↑23 spotify.com Entertainment 4.7M +1.5M
40↑3 agenziaentrate.gov.it Law and government 4.7M +183.1k
41↑26 trovaprezzi.it Shopping 4.7M +1.6M
42↑15 ilmessaggero.it News 4.5M +1.0M
43↓9 inter.it Sports 4.4M −1.0M
44↑20 raiplay.it Entertainment 4.3M +1.2M
45 dazn.com Sports 4.3M −28.8k
46↓6 tim.it Computers and electronics 4.3M −392.7k
47↓12 corrieredellosport.it Sports 4.2M −934.5k
48↑34 linkedin.com Jobs and education 4.2M +1.8M
49↑55 x.com Social networks 4.1M +2.4M
50↓9 tuttosport.com Sports 4.0M −509.3k
51↓1 legaseriea.it Sports 4.0M +37.4k
52 fattoincasadabenedetta.it Food and drink 4.0M +107.0k
53↓16 humanitas.it Health 3.9M −1.0M
54↓35 sorrisi.com 3.8M −6.6M
55↑5 leroymerlin.it Home and garden 3.6M +301.4k
56↑53 primevideo.com Entertainment 3.6M +2.0M
57↓11 juventus.com Sports 3.6M −453.3k
58↑10 zalando.it Shopping 3.6M +593.0k
59↑19 tiktok.com Social networks 3.6M +1.2M
60↓37 libero.it News 3.5M −3.7M
61↓5 netflix.com Entertainment 3.4M −52.5k
62↓8 fanpage.it News 3.4M −447.0k
63↓8 autoscout24.it Autos and vehicles 3.4M −311.2k
64↓11 ryanair.com Travel and transport 3.4M −513.2k
65↓18 decathlon.it Sports 3.3M −725.7k
66↓17 transfermarkt.it Sports 3.3M −713.9k
67↓6 virgilio.it News 3.3M −25.7k
68 agenziacarel.it Reference 3.2M —
69↓64 chatgpt.com Computers and electronics 3.2M −23.0M
70↑1 trustpilot.com Business 3.2M +423.6k
71↑5 indeed.com Jobs and education 3.1M +678.0k
72↓6 mediaworld.it Shopping 3.1M +28.9k
73↓1 intesasanpaolo.com Finance 2.9M +200.0k
74↑6 ansa.it News 2.8M +458.0k
75↓33 ikea.com Home and garden 2.7M −2.0M
76↑11 vinted.it Shopping 2.7M +539.2k
77↓44 meteoam.it Science 2.6M −2.8M
78↑51 reverso.net Reference 2.6M +1.2M
79↑32 ilfattoquotidiano.it News 2.6M +954.7k
80↑13 leggo.it People and society 2.6M +622.4k
81↑68 acmilan.com Sports 2.6M +1.4M
82↑16 ilmattino.it News 2.5M +643.8k
83↑1 tavolartegusto.it Food and drink 2.5M +264.2k
84↓11 idealista.it Real estate 2.5M −138.0k
85↓15 ilovepdf.com Computers and electronics 2.4M −371.0k
86↑15 paginegialle.it Business 2.4M +553.7k
87↓12 rainews.it News 2.4M −145.5k
88↓5 eurosport.it Sports 2.3M −8.6k
89↓38 poste.it Finance 2.2M −1.8M
90 affaritaliani.it News 2.2M +2.1M
91↓10 thetrainline.com Travel and transport 2.2M −140.6k
92↓7 oasport.it Sports 2.2M −32.6k
93↑27 miodottore.it Health 2.2M +729.7k
94↑115 altervista.org Internet and telecom 2.1M +1.3M
95↓3 adobe.com Computers and electronics 2.0M +65.0k
96↑37 soniaperonaci.it Food and drink 2.0M +613.0k
97↑484 gemini.google Internet and telecom 2.0M +1.7M
98↑103 supertennis.tv Sports 2.0M +1.0M
99 hackerone.com Computers and electronics 2.0M +2.0M
100↓52 escort-advisor.net 2.0M −2.0M
The figure is an estimate of monthly visits coming from Google search, published by Ahrefs on ahrefstop.com, made in October 2026 during Ahrefs’ monthly crawl: it is the traffic estimated at that time, not the total of a finished month. It is not an audience measure: direct visits, social networks and other engines are not counted. The arrow next to the rank gives the movement since the previous month.

This ranking does not say the same thing as the authority one: a much-cited site can receive few visits, a much-visited site can have few links. Comparing them is often more telling than reading them separately. Analyse a domain