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Traffic, authority and Radar: Italy

The three measures on a single line, ordered by search traffic: what the site receives, what it weighs in links, and what the DNS resolver sees.

Data: traffic estimated in October 2026 · Radar 18 October 2026 · graph June to August 2026

Overview Authority Google traffic Google traffic trend CrUX top CrUX trend Cloudflare Radar 📱 Discover
World France Germany United Kingdom United States Spain Italy
Rank Domain Google traffic Authority Radar DR Domain reach (beta)
1 wikipedia.org 100.0M
−47.4M		 86
no. 14 		top 200 97
3,902,035 RD 		100
Top 1K
2↑1 facebook.com 60.3M
+24.7M		 96
no. 2 		no. 5 100
21,552,616 RD 		100
Top 1K
3↑3 youtube.com 48.8M
+23.2M		 90
no. 6 		no. 36 99
12,462,749 RD 		100
Top 1K
4↓2 google.com 39.6M
−49.4M		 94
no. 3 		no. 1 100
16,261,082 RD 		100
Top 1K
5↑22 apple.com 31.3M
+24.5M		 86
no. 13 		no. 4 98
4,527,180 RD 		100
Top 1K
6↑1 instagram.com 29.2M
+6.3M		 93
no. 4 		no. 14 100
18,911,826 RD 		100
Top 1K
7↑52 openai.com 26.4M
+23.0M		 76
no. 91 		no. 96 93
324,643 RD 		98.64
Top 5K
8↓4 amazon.it 24.4M
−3.9M		 60
no. 1,629 		no. 33 91
78,112 RD 		100
Top 1K
9↑21 reddit.com 20.6M
+14.3M		 79
no. 47 		top 200 95
1,198,092 RD 		100
Top 1K
10↓1 giallozafferano.it 20.2M
−1.1M		 46
no. 24,431 		top 50,000 77
7,952 RD 		94.65
Top 5K
11↑2 whatsapp.com 15.5M
+2.7M		 83
no. 22 		no. 62 98
4,746,712 RD 		100
Top 1K
12↓1 sky.it 14.4M
+820.9k		 57
no. 3,207 		top 10,000 83
28,082 RD 		95.18
Top 5K
13↑2 corriere.it 13.9M
+1.5M		 56
no. 3,641 		top 10,000 89
68,415 RD 		100
Top 1K
14↓6 3bmeteo.com 13.0M
−9.4M		 30
no. 422,626 		top 20,000 79
6,531 RD 		100
Top 1K
15↑1 gazzetta.it 12.6M
+717.0k		 47
no. 19,179 		top 20,000 80
26,219 RD 		100
Top 1K
16↓2 mediaset.it 12.5M
+20.0k		 49
no. 13,531 		top 20,000 82
29,229 RD 		97.94
Top 5K
17↑342 amazon.com 10.9M
+10.4M		 83
no. 24 		no. 21 96
2,103,594 RD 		100
Top 1K
18↑6 pinterest.com 10.7M
+3.8M		 85
no. 15 		top 200 97
2,391,054 RD 		100
Top 1K
19↓2 tripadvisor.it 9.8M
−1.8M		 51
no. 9,597 		top 100,000 90
34,312 RD 		91.33
Top 5K
20↓10 diretta.it 9.7M
−5.8M		 30
no. 459,314 		top 100,000 57
5,817 RD 		100
Top 1K
21↑8 microsoft.com 9.5M
+3.0M		 84
no. 21 		no. 3 96
2,236,066 RD 		100
Top 1K
22↑57 mymovies.it 9.3M
+7.0M		 30
no. 466,218 		top 50,000 76
10,143 RD 		76.72
Top 50K
23↑2 repubblica.it 8.6M
+1.7M		 58
no. 2,283 		top 10,000 89
76,358 RD 		100
Top 1K
24↓4 borsaitaliana.it 8.2M
−2.2M		 30
no. 421,641 		top 100,000 77
9,519 RD 		91.33
Top 5K
25↓13 ilmeteo.it 8.0M
−5.6M		 44
no. 36,567 		top 50,000 80
9,044 RD 		100
Top 1K
26↓8 my-personaltrainer.it 8.0M
−2.7M		 30
no. 435,907 		top 200,000 80
10,282 RD 		91.33
Top 5K
27↓1 investing.com 7.0M
+119.6k		 59
no. 1,955 		top 2,000 89
75,640 RD 		99
Top 5K
28↑8 skyscanner.it 6.8M
+1.8M		 30
no. 433,121 		top 100,000 67
4,084 RD 		91.33
Top 5K
29↓1 subito.it 6.6M
−180.4k		 52
no. 7,236 		top 10,000 80
10,644 RD 		100
Top 1K
30↓8 trenitalia.com 6.4M
−905.3k		 52
no. 7,823 		top 50,000 86
26,088 RD 		91.41
Top 5K
31↑27 canva.com 6.3M
+3.0M		 70
no. 257 		top 500 93
367,597 RD 		68.37
Top 500K
32↑6 ilsole24ore.com 6.3M
+1.5M		 55
no. 4,008 		top 50,000 89
49,373 RD 		93.15
Top 5K
33↓2 inps.it 5.9M
+264.3k		 52
no. 7,164 		top 100,000 84
16,933 RD 		100
Top 1K
34↑5 imdb.com 5.5M
+843.4k		 69
no. 297 		top 2,000 94
521,140 RD 		100
Top 1K
35↓3 treccani.it 5.2M
−288.3k		 53
no. 6,685 		top 100,000 83
23,925 RD 		76.73
Top 50K
36↓15 booking.com 5.0M
−2.4M		 63
no. 962 		top 1,000 93
254,516 RD 		100
Top 1K
37↑7 yahoo.com 5.0M
+591.3k		 78
no. 55 		no. 98 94
809,757 RD 		100
Top 1K
38↑762 fifa.com 4.8M
+4.6M		 61
no. 1,396 		top 5,000 90
103,197 RD 		84.29
Top 50K
39↑23 spotify.com 4.7M
+1.5M		 81
no. 33 		no. 60 95
1,360,718 RD 		100
Top 1K
40↑3 agenziaentrate.gov.it 4.7M
+183.1k		 55
no. 3,939 		top 50,000 89
25,375 RD 		99
Top 5K
41↑26 trovaprezzi.it 4.7M
+1.6M		 30
no. 423,391 		top 20,000 74
6,621 RD 		91.33
Top 5K
42↑15 ilmessaggero.it 4.5M
+1.0M		 51
no. 9,086 		top 100,000 80
21,552 RD 		91.51
Top 5K
43↓9 inter.it 4.4M
−1.0M		 30
no. 432,484 		top 200,000 — 82.65
Top 50K
44↑20 raiplay.it 4.3M
+1.2M		 51
no. 9,804 		top 50,000 82
19,646 RD 		91.33
Top 5K
45 dazn.com 4.3M
−28.8k		 50
no. 11,503 		top 10,000 83
25,116 RD 		97.02
Top 5K
46↓6 tim.it 4.3M
−392.7k		 47
no. 20,495 		top 20,000 77
9,581 RD 		92.57
Top 5K
47↓12 corrieredellosport.it 4.2M
−934.5k		 47
no. 19,139 		top 100,000 74
13,278 RD 		82.53
Top 50K
48↑34 linkedin.com 4.2M
+1.8M		 88
no. 9 		top 200 99
9,379,272 RD 		100
Top 1K
49↑55 x.com 4.1M
+2.4M		 85
no. 17 		top 200 97
3,067,436 RD 		100
Top 1K
50↓9 tuttosport.com 4.0M
−509.3k		 30
no. 463,223 		top 100,000 73
10,792 RD 		86.44
Top 10K
51↓1 legaseriea.it 4.0M
+37.4k		 30
no. 429,828 		top 100,000 76
12,762 RD 		77.36
Top 50K
52 fattoincasadabenedetta.it 4.0M
+107.0k		 29
no. 525,180 		top 200,000 59
1,127 RD 		85.52
Top 10K
53↓16 humanitas.it 3.9M
−1.0M		 44
no. 32,117 		beyond 200,000 76
4,941 RD 		77.23
Top 50K
54↓35 sorrisi.com 3.8M
−6.6M		 28
no. 598,928 		beyond 200,000 61
3,345 RD 		92.52
Top 5K
55↑5 leroymerlin.it 3.6M
+301.4k		 22
no. 1,901,546 		top 50,000 71
4,186 RD 		91.37
Top 5K
56↑53 primevideo.com 3.6M
+2.0M		 54
no. 5,136 		top 1,000 89
48,870 RD 		100
Top 1K
57↓11 juventus.com 3.6M
−453.3k		 44
no. 32,573 		top 100,000 — 83.84
Top 50K
58↑10 zalando.it 3.6M
+593.0k		 30
no. 458,393 		top 50,000 69
2,824 RD 		91.33
Top 5K
59↑19 tiktok.com 3.6M
+1.2M		 83
no. 25 		top 200 97
3,203,408 RD 		100
Top 1K
60↓37 libero.it 3.5M
−3.7M		 51
no. 9,603 		top 5,000 82
32,426 RD 		92.98
Top 5K
61↓5 netflix.com 3.4M
−52.5k		 68
no. 399 		no. 32 92
237,328 RD 		100
Top 1K
62↓8 fanpage.it 3.4M
−447.0k		 53
no. 6,694 		top 50,000 77
16,066 RD 		91.59
Top 5K
63↓8 autoscout24.it 3.4M
−311.2k		 42
no. 44,959 		top 50,000 78
6,641 RD 		91.33
Top 5K
64↓11 ryanair.com 3.4M
−513.2k		 55
no. 4,440 		top 5,000 85
38,971 RD 		98.10
Top 5K
65↓18 decathlon.it 3.3M
−725.7k		 41
no. 61,205 		top 50,000 72
4,848 RD 		91.37
Top 5K
66↓17 transfermarkt.it 3.3M
−713.9k		 28
no. 604,102 		top 10,000 63
5,875 RD 		85.59
Top 10K
67↓6 virgilio.it 3.3M
−25.7k		 50
no. 11,943 		top 10,000 80
20,395 RD 		91.86
Top 10K
68 agenziacarel.it 3.2M — beyond 200,000 — 41.86
Top 1M
69↓64 chatgpt.com 3.2M
−23.0M		 66
no. 593 		no. 59 93
244,423 RD 		100
Top 1K
70↑1 trustpilot.com 3.2M
+423.6k		 72
no. 178 		top 1,000 94
312,008 RD 		87.02
Top 50K
71↑5 indeed.com 3.1M
+678.0k		 72
no. 189 		top 1,000 92
209,594 RD 		100
Top 1K
72↓6 mediaworld.it 3.1M
+28.9k		 30
no. 443,268 		top 50,000 72
4,074 RD 		86.29
Top 10K
73↓1 intesasanpaolo.com 2.9M
+200.0k		 48
no. 16,091 		top 50,000 79
11,676 RD 		84.64
Top 50K
74↑6 ansa.it 2.8M
+458.0k		 55
no. 4,484 		top 20,000 86
47,678 RD 		91.59
Top 5K
75↓33 ikea.com 2.7M
−2.0M		 61
no. 1,434 		top 5,000 91
129,448 RD 		100
Top 1K
76↑11 vinted.it 2.7M
+539.2k		 29
no. 532,389 		top 10,000 73
1,520 RD 		91.33
Top 5K
77↓44 meteoam.it 2.6M
−2.8M		 44
no. 35,267 		beyond 200,000 73
4,260 RD 		85.83
Top 10K
78↑51 reverso.net 2.6M
+1.2M		 57
no. 2,849 		top 5,000 84
24,999 RD 		97.67
Top 5K
79↑32 ilfattoquotidiano.it 2.6M
+954.7k		 51
no. 9,411 		top 50,000 80
21,537 RD 		100
Top 1K
80↑13 leggo.it 2.6M
+622.4k		 46
no. 21,998 		top 100,000 72
6,519 RD 		91.35
Top 5K
81↑68 acmilan.com 2.6M
+1.4M		 46
no. 25,058 		top 200,000 — 82.88
Top 100K
82↑16 ilmattino.it 2.5M
+643.8k		 48
no. 16,766 		top 100,000 77
10,886 RD 		91.35
Top 5K
83↑1 tavolartegusto.it 2.5M
+264.2k		 29
no. 511,354 		beyond 200,000 48
1,608 RD 		75.03
Top 50K
84↓11 idealista.it 2.5M
−138.0k		 30
no. 427,289 		top 20,000 78
9,323 RD 		100
Top 1K
85↓15 ilovepdf.com 2.4M
−371.0k		 57
no. 3,129 		top 5,000 83
17,429 RD 		100
Top 1K
86↑15 paginegialle.it 2.4M
+553.7k		 47
no. 17,444 		top 20,000 — 75.18
Top 50K
87↓12 rainews.it 2.4M
−145.5k		 53
no. 6,836 		top 100,000 83
27,027 RD 		91.33
Top 5K
88↓5 eurosport.it 2.3M
−8.6k		 30
no. 440,835 		top 200,000 62
5,775 RD 		85.85
Top 10K
89↓38 poste.it 2.2M
−1.8M		 52
no. 7,186 		top 20,000 83
13,771 RD 		100
Top 1K
90 affaritaliani.it 2.2M
+2.1M		 43
no. 43,794 		top 200,000 — 63.74
Top 100K
91↓10 thetrainline.com 2.2M
−140.6k		 52
no. 7,882 		top 10,000 85
24,946 RD 		93.47
Top 5K
92↓7 oasport.it 2.2M
−32.6k		 29
no. 580,030 		top 200,000 56
2,157 RD 		85.56
Top 10K
93↑27 miodottore.it 2.2M
+729.7k		 40
no. 73,806 		top 100,000 — 85.87
Top 10K
94↑115 altervista.org 2.1M
+1.3M		 56
no. 3,669 		top 5,000 — —
95↓3 adobe.com 2.0M
+65.0k		 81
no. 37 		no. 38 96
1,170,409 RD 		100
Top 1K
96↑37 soniaperonaci.it 2.0M
+613.0k		 30
no. 481,231 		beyond 200,000 — 75.10
Top 50K
97↑484 gemini.google 2.0M
+1.7M		 — top 20,000 — 97.96
Top 5K
98↑103 supertennis.tv 2.0M
+1.0M		 — beyond 200,000 — 74.91
Top 50K
99 hackerone.com 2.0M
+2.0M		 66
no. 597 		top 50,000 — 77
Top 100K
100↓52 escort-advisor.net 2.0M
−2.0M		 2
no. 79,719,952 		beyond 200,000 0
24 RD 		85.67
Top 10K
Five measures that do not count the same thing, on a single line, each with its source so that everything can be checked.

Google traffic and DR come from Ahrefs, published on ahrefstop.com, taken for October 2026: the first estimates monthly visits from Google search, the second rates the strength of the link profile from 0 to 100.

Authority is computed here on the Common Crawl link graph, by harmonic centrality over 119,722,885 domains. It measures standing by links, not audience, and says nothing about traffic.

Radar is the rank from Cloudflare Radar, built on DNS lookups at the 1.1.1.1 resolver, all uses together, applications and API calls included, as of 2026-10-18.

NicheObserver gives the “Domain reach”, the score out of 100 published by nicheobserver.com, on the same CrUX data as the public lists but covered down to the Top 50M, with the real tier shown below.

The table is ordered by traffic, and there is no overall score: adding up visits, links and DNS lookups would produce a figure nobody could interpret, and it would hide the very thing you came to see, the disagreements between the columns.

Authority is known for 97 of the 100 rows: the link index does not cover every national extension, and a missing domain does not have a score of zero, it has no score. The disagreements are the most instructive: a site can receive millions of visits with weak authority, or carry a great deal of link weight without being visited much. Analyse a domain