Websites rising and falling in Chrome: Italy
Popularity tiers gained and lost from one month to the next in CrUX, the real visits of Chrome users.
Data: CrUX September 2026 compared with August 2026
Overview Authority Google traffic Google traffic trend CrUX top CrUX trend
Cloudflare Radar 📱 Discover
Rises and falls (77,653 / 89,149) Entries into and exits from the Top 1M (141,693 / 103,611)
Rank by: Tiers Organic search (SEO) Direct Social networks AI traffic Likely Discover
Domains 3,866 Subdomains 2,134 Both 6,000
No adult, casino or streaming 3,477 Excluded 389 All 3,866
E-commerce 651 Media 490 Travel 455 Entertainment 242 Adult 210 SaaS / software 178 Other 176 Education 173 Streaming / downloads 145 Portal / tool 139 Sport 129 Brand 126 Business services 125 Blog 114 Government 83 Local business 78 Non-profit 71 Health 53 Forum / dating 53 Finance 48 Betting & casino 34 Cars 22 Jobs 18 Social network 17 Real estate 13 Unknown 23
Strongest rises
| Website | Type of site | August 2026 | September 2026 | Tiers | Ahrefs SEO | AI traffic |
|---|---|---|---|---|---|---|
| Education IT | Top 5K | Top 1K | ↑ 1 | 38,802 −12 % | 26,979 · 2 % · ChatGPT 94 % | |
| Government IT | Top 5K | Top 1K | ↑ 1 | 142,814 −36 % | 23,108 · 0.9 % · Gemini 29 %, ChatGPT 12 % | |
| SaaS / software EN | Top 5K | Top 1K | ↑ 1 | 1,422,714 −12 % | 15,446 · 0.4 % · ChatGPT 59 % | |
| Jobs FR | Top 10K | Top 5K | ↑ 1 | 14,119 · 2 % · ChatGPT 90 %, Gemini 9 % | ||
| Health IT | Top 5K | Top 1K | ↑ 1 | 640,216 −10 % | 12,781 · 1 % · Gemini 78 % | |
| Other IT | Top 5K | Top 1K | ↑ 1 | 238,483 −22 % | 6,351 · 0.3 % · ChatGPT 50 %, Gemini 20 % | |
| Travel IT | Top 50K | Top 10K | ↑ 1 | 4,941 · 3 % · ChatGPT 100 % | ||
| Media IT | Top 50K | Top 5K | ↑ 2 | 4,601 · 3 % · ChatGPT 100 % | ||
| Entertainment | Top 10K | Top 5K | ↑ 1 | 4,557 · 0.6 % · ChatGPT 47 % | ||
| Entertainment | Top 5K | Top 1K | ↑ 1 | 311,478 −70 % | 3,515 · 0.2 % · Perplexity 10 % | |
| Brand | Top 50K | Top 10K | ↑ 1 | 2,568 · 2 % · ChatGPT 100 % | ||
| Portal / tool EN | Top 10K | Top 5K | ↑ 1 | −15 % | 2,329 · 0.4 % · ChatGPT 83 %, Gemini 7 % | |
| Business services FR | Top 10K | Top 5K | ↑ 1 | 2,240 · 1 % · ChatGPT 100 % | ||
| Sport EN | Top 50K | Top 5K | ↑ 2 | 1,948 · 0.9 % · ChatGPT 75 %, Perplexity 25 % | ||
| Sport EN | Top 50K | Top 5K | ↑ 2 | 4,830 −8 % | 1,289 · 0.7 % · ChatGPT 100 % | |
| Education | Top 10K | Top 5K | ↑ 1 | 1,124 · 0.8 % · ChatGPT 97 % | ||
| E-commerce EN | Top 50K | Top 5K | ↑ 2 | 15,028 +0 % | 952 · 0.3 % · ChatGPT 56 % | |
| Media IT | Top 5K | Top 1K | ↑ 1 | 945 · 0.2 % · Gemini 38 % | ||
| Media DE | Top 5K | Top 1K | ↑ 1 | 55,160 −10 % | 839 · 0.5 % · Gemini 31 %, ChatGPT 13 % | |
| SaaS / software EN | Top 50K | Top 10K | ↑ 1 | 806 · 0.1 % · ChatGPT 100 % | ||
| Brand | Top 50K | Top 5K | ↑ 2 | 44,018 +0 % | 713 · 0.4 % · ChatGPT 100 % | |
| Brand EN | Top 500K | Top 10K | ↑ 3 | +1136 % | 616 · 0.1 % · ChatGPT 100 % | |
| SaaS / software | Top 50K | Top 10K | ↑ 1 | 494 · 0.9 % · Perplexity 100 % | ||
| Media IT | Top 10K | Top 5K | ↑ 1 | 421 · 0.7 % · ChatGPT 100 % | ||
| E-commerce DE | Top 50K | Top 10K | ↑ 1 | 397 · 0.7 % · ChatGPT 13 % | ||
| Local business EN | Top 500K | Top 50K | ↑ 2 | 380 · 3 % · ChatGPT 100 % | ||
| Sport EN | Top 50K | Top 10K | ↑ 1 | 38,828 −23 % | 269 · 0.3 % · ChatGPT 97 % | |
| Media DE | Top 50K | Top 10K | ↑ 1 | 4,534 −19 % | 225 · 0.3 % · ChatGPT 54 % | |
| Other EN | Top 500K | Top 50K | ↑ 2 | 185 · 0.1 % · ChatGPT 100 % | ||
| Portal / tool FR | Top 50K | Top 10K | ↑ 1 | 176 · 0.1 % · Copilot 100 % | ||
| Sport EN | Top 500K | Top 50K | ↑ 2 | +15 % | 150 · 0.2 % · Gemini 100 % | |
| Portal / tool EN | Top 50K | Top 5K | ↑ 2 | 136 · 0.2 % · | ||
| E-commerce FR | Top 500K | Top 50K | ↑ 2 | 70 · 0.1 % · | ||
| Sport EN | Top 500K | Top 50K | ↑ 2 | 68 · 0.6 % · ChatGPT 100 % | ||
| Media DE | Top 50K | Top 10K | ↑ 1 | 164 −1 % | 50 · 0.4 % · Gemini 76 % | |
| Sport EN | Top 500K | Top 50K | ↑ 2 | 289 −39 % | 44 · 0.4 % · ChatGPT 100 % |
Strongest falls
| Website | Type of site | August 2026 | September 2026 | Tiers | Ahrefs SEO | AI traffic |
|---|---|---|---|---|---|---|
| Sport IT | Top 1K | Top 5K | ↓ 1 | 741,975 −19 % | 15,361 · 0.1 % · ChatGPT 40 % | |
| Travel EN | Top 1K | Top 5K | ↓ 1 | 414,406 −11 % | 12,536 · 0.7 % · ChatGPT 38 % | |
| Travel EN | Top 5K | Top 10K | ↓ 1 | 18,394 −6 % | 6,984 · 3 % · ChatGPT 95 % | |
| Media | Top 1K | Top 5K | ↓ 1 | 6,718 · 0.5 % · Gemini 100 % | ||
| Media IT | Top 1K | Top 5K | ↓ 1 | 60,438 −14 % | 4,688 · 0.4 % · ChatGPT 100 % | |
| Media IT | Top 5K | Top 10K | ↓ 1 | 4,512 · 2 % · ChatGPT 100 % | ||
| Travel EN | Top 5K | Top 10K | ↓ 1 | 50,612 −4 % | 4,172 · 1 % · ChatGPT 39 % | |
| Brand FR | Top 5K | Top 10K | ↓ 1 | 262,930 −2 % | 4,048 · 0.8 % · ChatGPT 71 % | |
| Sport IT | Top 1K | Top 5K | ↓ 1 | 263,480 +13 % | 3,860 · 0.2 % · ChatGPT 100 % | |
| SaaS / software | Top 5K | Top 10K | ↓ 1 | +1 % | 3,846 · 1 % · ChatGPT 67 %, Perplexity 10 % | |
| Travel EN | Top 5K | Top 10K | ↓ 1 | 3,609 · 1 % · ChatGPT 12 % | ||
| Travel IT | Top 1K | Top 5K | ↓ 1 | 176,357 −11 % | 3,391 · 0.8 % · ChatGPT 14 % | |
| Finance FR | Top 5K | Top 10K | ↓ 1 | −4 % | 2,959 · 0.4 % · ChatGPT 59 % | |
| Travel EN | Top 5K | Top 10K | ↓ 1 | 82,570 −11 % | 2,257 · 0.9 % · ChatGPT 26 %, Gemini 13 % | |
| Travel | Top 5K | Top 500K | ↓ 4 | 2,063 · 2 % · ChatGPT 100 % | ||
| Media IT | Top 5K | Top 10K | ↓ 1 | 2,008 · 1 % · Claude 100 % | ||
| Media IT | Top 10K | Top 50K | ↓ 1 | 6,345 −25 % | 1,759 · 2 % · | |
| Travel EN | Top 5K | Top 10K | ↓ 1 | 115,949 −4 % | 1,652 · 1 % · ChatGPT 16 %, Gemini 12 % | |
| Media EN | Top 1K | Top 5K | ↓ 1 | 1,557 · 0.2 % · ChatGPT 100 % | ||
| Portal / tool DE | Top 1K | Top 5K | ↓ 1 | 222,365 −5 % | 1,529 · 0.4 % · Perplexity 37 %, ChatGPT 25 % | |
| E-commerce EN | Top 10K | Top 50K | ↓ 1 | 1,368 · 1 % · ChatGPT 96 % | ||
| Entertainment AUT | Top 10K | Top 50K | ↓ 1 | 62,734 −11 % | 1,056 · 0.4 % · ChatGPT 56 % | |
| Entertainment EN | Top 10K | Top 50K | ↓ 1 | 1,034 · 1 % · ChatGPT 69 %, Gemini 31 % | ||
| Travel DE | Top 10K | Top 50K | ↓ 1 | +2 % | 916 · 0.7 % · | |
| Portal / tool EN | Top 10K | Top 50K | ↓ 1 | −16 % | 890 · 0.4 % · ChatGPT 12 %, Gemini 9 % | |
| E-commerce FR | Top 5K | Top 10K | ↓ 1 | 838 · 1 % · ChatGPT 23 % | ||
| Media | Top 5K | Top 10K | ↓ 1 | −29 % | 835 · 0.7 % · ChatGPT 95 % | |
| Travel | Top 5K | Top 50K | ↓ 2 | 31,648 −6 % | 814 · 0.9 % · ChatGPT 28 % | |
| E-commerce | Top 10K | Top 50K | ↓ 1 | 790 · 1 % · ChatGPT 100 % | ||
| Travel | Top 5K | Top 10K | ↓ 1 | 106,625 +3 % | 759 · 1 % · ChatGPT 72 % | |
| E-commerce | Top 10K | Top 50K | ↓ 1 | 724 · 0.8 % · | ||
| Travel EN | Top 5K | Top 10K | ↓ 1 | 80,315 +5 % | 703 · 1 % · ChatGPT 29 % | |
| Travel | Top 5K | Top 10K | ↓ 1 | 23,946 +1 % | 682 · 1 % · ChatGPT 11 % | |
| Portal / tool EN | Top 5K | Top 10K | ↓ 1 | 142,910 +7 % | 660 · 1 % · ChatGPT 10 % | |
| Brand FR | Top 10K | Top 50K | ↓ 1 | 632 · 1 % · ChatGPT 84 %, Gemini 14 % | ||
| E-commerce DE | Top 5K | Top 10K | ↓ 1 | 616 · 0.7 % · ChatGPT 7 % | ||
| E-commerce FR | Top 10K | Top 50K | ↓ 1 | −18 % | 572 · 0.9 % · ChatGPT 52 % | |
| E-commerce ES | Top 10K | Top 50K | ↓ 1 | 17,648 −8 % | 534 · 1 % · ChatGPT 64 % | |
| E-commerce | Top 5K | Top 10K | ↓ 1 | 436 · 2 % · ChatGPT 100 % | ||
| E-commerce | Top 10K | Top 50K | ↓ 1 | 315 · 0.9 % · ChatGPT 96 % | ||
| Travel EN | Top 5K | Top 10K | ↓ 1 | 311 · 0.4 % · ChatGPT 70 % | ||
| Cars EN | Top 5K | Top 10K | ↓ 1 | 288 · 0.3 % · Perplexity 29 % | ||
| SaaS / software EN | Top 50K | Top 500K | ↓ 2 | 243 · 0.6 % · | ||
| Media DE | Top 10K | Top 50K | ↓ 1 | 5,276 −3 % | 235 · 0.3 % · ChatGPT 38 % | |
| Media IT | Top 5K | Top 10K | ↓ 1 | 229 · 0.2 % · | ||
| E-commerce IT | Top 1K | Top 5K | ↓ 1 | 185 · 0.3 % · ChatGPT 100 % | ||
| Blog EN | Top 10K | Top 50K | ↓ 1 | 182 · 0.9 % · ChatGPT 100 % | ||
| Media DE | Top 10K | Top 50K | ↓ 1 | 3,273 −22 % | 166 · 0.2 % · ChatGPT 32 %, Perplexity 9 % | |
| Travel | Top 10K | Top 50K | ↓ 1 | 32,893 −14 % | 152 · 0.3 % · Claude 53 % | |
| Social network EN | Top 50K | Top 500K | ↓ 2 | 133 · 2 % · ChatGPT 100 % | ||
| Travel | Top 10K | Top 50K | ↓ 1 | −3 % | 113 · 0.3 % · ChatGPT 32 % | |
| Blog EN | Top 5K | Top 10K | ↓ 1 | 83 · 0.3 % · ChatGPT 100 % | ||
| Travel FR | Top 10K | Top 50K | ↓ 1 | 86,040 −12 % | 62 · 0.3 % · Perplexity 15 % | |
| E-commerce | Top 50K | Top 500K | ↓ 2 | 57 · 2 % · ChatGPT 88 % | ||
| Entertainment EN | Top 50K | Top 500K | ↓ 2 | 44 · 0.4 % · Gemini 100 % | ||
| E-commerce | Top 50K | Top 500K | ↓ 2 | 3 · 0.1 % · ChatGPT 95 %, Gemini 5 % |
The lists come from Google’s Chrome UX Report (CrUX), which ranks websites by the real visits of Chrome users, from every source: search, direct, social networks. Google publishes no rank, only a tier (Top 1K, 5K, 10K, 50K, 100K, 500K, 1M): a move is therefore counted in tiers crossed, here between August 2026 and September 2026. http and https, www and the bare domain count as one website.
Entries into and exits from the Top 1M are listed separately: Google sometimes drops a website from a month’s release, as with canva.com in September 2026, and that is not a fall in audience. Numbered throwaway subdomains (“6543.example.com”) are left out.
The type of site comes from the Université Toulouse Capitole lists (adult, betting and casino, downloads) and, for the others, from a reading of the home page classified by an AI model: it can be wrong on an ambiguous site. The 3,000 strongest moves in each direction are classified.
Entries into and exits from the Top 1M are listed separately: Google sometimes drops a website from a month’s release, as with canva.com in September 2026, and that is not a fall in audience. Numbered throwaway subdomains (“6543.example.com”) are left out.
The type of site comes from the Université Toulouse Capitole lists (adult, betting and casino, downloads) and, for the others, from a reading of the home page classified by an AI model: it can be wrong on an ambiguous site. The 3,000 strongest moves in each direction are classified.