The hundred websites receiving the most visits from Google search, with what they gained or lost over the month.
Data: Ahrefs estimate made in October 2026
| Rank | Website | Category | Google traffic | Over the month |
|---|---|---|---|---|
| 1 | wikipedia.org | Reference | 135.9M | −77.5M |
| 2↑1 | bbc.co.uk | News | 109.0M | −5.8M |
| 3↑4 | youtube.com | Entertainment | 91.2M | +45.8M |
| 4↑2 | facebook.com | Social networks | 76.2M | +30.2M |
| 5↑3 | reddit.com | Social networks | 71.0M | +31.7M |
| 6↓1 | amazon.co.uk | Shopping | 62.7M | +12.6M |
| 7↓5 | google.com | Internet and telecom | 49.0M | −70.0M |
| 8↑1 | instagram.com | Social networks | 43.6M | +9.2M |
| 9↑1 | chatgpt.com | Computers and electronics | 38.3M | +4.8M |
| 10↓6 | www.gov.uk | Law and government | 33.9M | −22.0M |
| 11 | www.nhs.uk | Health | 27.9M | −368.7k |
| 12↑9 | apple.com | Computers and electronics | 25.0M | +11.6M |
| 13↑5 | ebay.co.uk | Shopping | 24.7M | +10.8M |
| 14↓2 | microsoft.com | Computers and electronics | 23.7M | +3.8M |
| 15↓2 | tripadvisor.co.uk | Travel and transport | 21.4M | +1.6M |
| 16↑12 | x.com | Social networks | 20.1M | +9.8M |
| 17↑13 | service.gov.uk | Law and government | 18.0M | +8.2M |
| 18↑5 | next.co.uk | Shopping | 15.5M | +3.3M |
| 19↑575 | fifa.com | Sports | 14.8M | +14.4M |
| 20↓6 | imdb.com | Entertainment | 14.7M | −3.8M |
| 21↑8 | pinterest.com | Hobbies and leisure | 13.7M | +3.6M |
| 22↓5 | rightmove.co.uk | Real estate | 13.0M | −1.1M |
| 23↑8 | sky.com | Entertainment | 13.0M | +3.5M |
| 24↓5 | autotrader.co.uk | Autos and vehicles | 12.5M | −1.3M |
| 25↓9 | marksandspencer.com | Shopping | 12.4M | −1.8M |
| 26 | indeed.com | Jobs and education | 12.0M | +1.4M |
| 27 | yahoo.com | News | 11.4M | +829.2k |
| 28↓13 | metoffice.gov.uk | Science | 11.3M | −5.8M |
| 29↑3 | trustpilot.com | Business | 11.1M | +2.0M |
| 30↓10 | bbcgoodfood.com | Food and drink | 10.7M | −2.8M |
| 31↑12 | bbc.com | News | 9.4M | +2.5M |
| 32↓8 | nytimes.com | News | 9.2M | −2.2M |
| 33↓8 | argos.co.uk | Shopping | 9.1M | −1.6M |
| 34↑19 | tiktok.com | Social networks | 9.0M | +3.4M |
| 35↑9 | linkedin.com | Jobs and education | 8.0M | +1.4M |
| 36↑3 | theguardian.com | News | 7.8M | +571.6k |
| 37↓4 | asda.com | Shopping | 7.6M | −842.8k |
| 38↓16 | boots.com | Health | 7.5M | −4.7M |
| 39↑2 | thesun.co.uk | News | 7.2M | +142.6k |
| 40↑37 | espn.co.uk | Sports | 7.2M | +3.2M |
| 41 | stockporthomes.org | Reference | 6.9M | +6.9M |
| 42↓7 | skysports.com | Sports | 6.9M | −1.2M |
| 43↓7 | ikea.com | Home and garden | 6.5M | −1.5M |
| 44↑3 | sainsburys.co.uk | Shopping | 6.4M | −2.7k |
| 45↓7 | diy.com | Home and garden | 6.3M | −1.4M |
| 46↓12 | tui.co.uk | Travel and transport | 6.3M | −1.9M |
| 47↑12 | spotify.com | Entertainment | 5.9M | +714.7k |
| 48↓11 | fandom.com | Entertainment | 5.9M | −2.0M |
| 49↓3 | tesco.com | Shopping | 5.8M | −683.2k |
| 50↑13 | johnlewis.com | Shopping | 5.7M | +970.6k |
| 51↓2 | clevelandclinic.org | Health | 5.7M | −590.9k |
| 52↓7 | currys.co.uk | Shopping | 5.7M | −923.5k |
| 53↑4 | nih.gov | Health | 5.6M | +310.6k |
| 54 | thetrainline.com | Travel and transport | 5.4M | −95.7k |
| 55 | thenewmumsclub.co.uk | Reference | 5.4M | — |
| 56↑54 | express.co.uk | News | 5.3M | +2.5M |
| 57↓7 | moneysavingexpert.com | Finance | 5.1M | −996.0k |
| 58↑22 | canva.com | Computers and electronics | 4.9M | +941.2k |
| 59↑14 | etsy.com | Shopping | 4.8M | +641.6k |
| 60↓4 | screwfix.com | Home and garden | 4.7M | −529.1k |
| 61↑112 | very.co.uk | Shopping | 4.6M | +2.9M |
| 62 | openai.com | Science | 4.6M | −202.0k |
| 63↓5 | netflix.com | Entertainment | 4.4M | −815.1k |
| 64↓4 | vivastreet.co.uk | 4.4M | −604.6k | |
| 65↓13 | sportinglife.com | Sports | 4.4M | −1.3M |
| 66↓26 | royalmail.com | Shopping | 4.3M | −2.8M |
| 67↓3 | tfl.gov.uk | Travel and transport | 4.3M | −426.0k |
| 68↓20 | premierleague.com | Sports | 4.2M | −2.2M |
| 69↓1 | zoopla.co.uk | Real estate | 4.2M | −235.7k |
| 70↑44 | mirror.co.uk | News | 4.1M | +1.5M |
| 71↑12 | smythstoys.com | Shopping | 4.1M | +276.2k |
| 72↓3 | dunelm.com | Home and garden | 3.9M | −538.2k |
| 73↑28 | vinted.co.uk | Shopping | 3.8M | +674.8k |
| 74↑2 | nationalrail.co.uk | Travel and transport | 3.7M | −271.6k |
| 75↑43 | telegraph.co.uk | News | 3.7M | +1.0M |
| 76↑6 | nice.org.uk | Health | 3.6M | −212.0k |
| 77↓6 | booking.com | Travel and transport | 3.5M | −838.2k |
| 78↓36 | skyscanner.net | Travel and transport | 3.5M | −3.5M |
| 79↓12 | mayoclinic.org | Health | 3.5M | −983.0k |
| 80↑51 | quora.com | Social networks | 3.5M | +1.2M |
| 81↓16 | sportsdirect.com | Sports | 3.5M | −1.2M |
| 82↓16 | halfords.com | Autos and vehicles | 3.4M | −1.0M |
| 83↑122 | livescore.com | Sports | 3.4M | +2.0M |
| 84↑27 | independent.co.uk | News | 3.4M | +627.6k |
| 85↓1 | roblox.com | Games | 3.4M | −446.1k |
| 86↑348 | manchestereveningnews.co.uk | News | 3.3M | +2.7M |
| 87↑9 | therange.co.uk | Home and garden | 3.3M | −4.9k |
| 88↑9 | lse.co.uk | Finance | 3.3M | +46.5k |
| 89↓10 | bt.com | Internet and telecom | 3.3M | −695.3k |
| 90 | flashscore.co.uk | Sports | 3.2M | −234.0k |
| 91↑9 | santander.co.uk | Finance | 3.2M | +33.8k |
| 92 | jackakhilautos.com | Reference | 3.0M | — |
| 93↓42 | easyjet.com | Travel and transport | 3.0M | −2.9M |
| 94↑1 | jdsports.co.uk | Sports | 3.0M | −283.7k |
| 95↓7 | asos.com | Shopping | 3.0M | −581.6k |
| 96↓5 | accuweather.com | Science | 3.0M | −391.6k |
| 97↓3 | adobe.com | Computers and electronics | 3.0M | −336.9k |
| 98↓26 | nike.com | Sports | 3.0M | −1.3M |
| 99↑4 | lloydsbank.com | Finance | 2.9M | −166.3k |
| 100↓14 | merriam-webster.com | Reference | 2.9M | −820.8k |
This ranking does not say the same thing as the authority one: a much-cited site can receive few visits, a much-visited site can have few links. Comparing them is often more telling than reading them separately. Analyse a domain