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Traffic rising and falling: United Kingdom

The strongest moves of the month in the Google traffic ranking, upwards as well as downwards.

Data: Ahrefs estimate made in October 2026

Overview Authority Google traffic Google traffic trend CrUX top CrUX trend Cloudflare Radar 📱 Discover
World France Germany United Kingdom United States Spain Italy

Strongest rises

Rank Website Google traffic Over the month
170↑640 sparxmaths.com 1.6M +1.3M
333↑637 cargurus.co.uk 806.3k +524.2k
304↑633 farfetch.com 926.1k +633.0k
19↑575 fifa.com 14.8M +14.4M
181↑547 bromcom.com 1.5M +1.1M
222↑515 justanswer.com 1.3M +885.3k
354↑455 zalando.co.uk 764.2k +418.6k
555↑439 omio.co.uk 472.5k +195.3k
444↑438 wunderground.com 594.1k +281.3k
164↑433 liverpoolecho.co.uk 1.6M +1.1M

Strongest falls

Rank Website Google traffic Over the month
901↓587 dpd.co.uk 290.8k −608.2k
883↓570 nandos.co.uk 296.0k −605.0k
982↓524 totalcarcheck.co.uk 266.4k −340.6k
964↓504 debenhams.com 271.5k −335.0k
675↓495 discord.com 387.9k −1.3M
889↓458 disneylandparis.com 293.3k −348.2k
922↓453 mancity.com 283.6k −315.4k
562↓453 whatsapp.com 464.2k −2.3M
805↓436 mountainwarehouse.com 324.8k −427.0k
917↓434 nhm.ac.uk 285.6k −291.8k
The figure is an estimate of monthly visits coming from Google search, published by Ahrefs on ahrefstop.com, made in October 2026 during Ahrefs’ monthly crawl: it is the traffic estimated at that time, not the total of a finished month. It is not an audience measure: direct visits, social networks and other engines are not counted. The arrow next to the rank gives the movement since the previous month. These sites are not necessarily in the top hundred: a site that gains three hundred places often starts far back, and that is precisely what a frozen ranking does not show.

This ranking does not say the same thing as the authority one: a much-cited site can receive few visits, a much-visited site can have few links. Comparing them is often more telling than reading them separately. Analyse a domain