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Traffic, authority and Radar: United Kingdom

The three measures on a single line, ordered by search traffic: what the site receives, what it weighs in links, and what the DNS resolver sees.

Data: traffic estimated in October 2026 · Radar 18 October 2026 · graph June to August 2026

Overview Authority Google traffic Google traffic trend CrUX top CrUX trend Cloudflare Radar 📱 Discover
World France Germany United Kingdom United States Spain Italy
Rank Domain Google traffic Authority Radar DR Domain reach (beta)
1 wikipedia.org 135.9M
−77.5M		 86
no. 14 		top 200 97
3,902,035 RD 		100
Top 1K
2↑1 bbc.co.uk 109.0M
−5.8M		 — no. 64 93
485,933 RD 		100
Top 1K
3↑4 youtube.com 91.2M
+45.8M		 90
no. 6 		no. 36 99
12,462,749 RD 		100
Top 1K
4↑2 facebook.com 76.2M
+30.2M		 96
no. 2 		no. 6 100
21,552,616 RD 		100
Top 1K
5↑3 reddit.com 71.0M
+31.7M		 79
no. 47 		top 200 95
1,198,092 RD 		100
Top 1K
6↓1 amazon.co.uk 62.7M
+12.6M		 — no. 44 93
339,320 RD 		100
Top 1K
7↓5 google.com 49.0M
−70.0M		 94
no. 3 		no. 1 100
16,261,082 RD 		100
Top 1K
8↑1 instagram.com 43.6M
+9.2M		 93
no. 4 		no. 14 100
18,911,826 RD 		100
Top 1K
9↑1 chatgpt.com 38.3M
+4.8M		 66
no. 593 		no. 49 93
244,423 RD 		100
Top 1K
10↓6 www.gov.uk 33.9M
−22.0M		 — top 10,000 94
455,471 RD 		100
Top 1K
11 www.nhs.uk 27.9M
−368.7k		 — top 5,000 92
190,002 RD 		92.88
Top 5K
12↑9 apple.com 25.0M
+11.6M		 86
no. 13 		no. 4 98
4,527,180 RD 		100
Top 1K
13↑5 ebay.co.uk 24.7M
+10.8M		 — top 5,000 91
65,576 RD 		100
Top 1K
14↓2 microsoft.com 23.7M
+3.8M		 84
no. 21 		no. 2 96
2,236,066 RD 		100
Top 1K
15↓2 tripadvisor.co.uk 21.4M
+1.6M		 — top 20,000 91
69,390 RD 		85.90
Top 10K
16↑12 x.com 20.1M
+9.8M		 85
no. 17 		top 200 97
3,067,436 RD 		100
Top 1K
17↑13 service.gov.uk 18.0M
+8.2M		 — top 5,000 92
160,370 RD 		—
18↑5 next.co.uk 15.5M
+3.3M		 — top 5,000 79
25,202 RD 		91.98
Top 5K
19↑575 fifa.com 14.8M
+14.4M		 61
no. 1,396 		top 5,000 90
103,197 RD 		84.29
Top 50K
20↓6 imdb.com 14.7M
−3.8M		 69
no. 297 		top 2,000 94
521,140 RD 		100
Top 1K
21↑8 pinterest.com 13.7M
+3.6M		 85
no. 15 		no. 93 97
2,391,054 RD 		100
Top 1K
22↓5 rightmove.co.uk 13.0M
−1.1M		 — top 10,000 85
22,579 RD 		100
Top 1K
23↑8 sky.com 13.0M
+3.5M		 71
no. 221 		top 5,000 90
100,911 RD 		93.69
Top 5K
24↓5 autotrader.co.uk 12.5M
−1.3M		 — top 20,000 82
15,676 RD 		93.06
Top 5K
25↓9 marksandspencer.com 12.4M
−1.8M		 54
no. 4,793 		top 10,000 82
25,669 RD 		93.16
Top 5K
26 indeed.com 12.0M
+1.4M		 72
no. 189 		top 1,000 92
209,594 RD 		100
Top 1K
27 yahoo.com 11.4M
+829.2k		 78
no. 55 		no. 96 94
809,757 RD 		100
Top 1K
28↓13 metoffice.gov.uk 11.3M
−5.8M		 — top 20,000 87
37,036 RD 		78.98
Top 50K
29↑3 trustpilot.com 11.1M
+2.0M		 72
no. 178 		top 1,000 94
312,008 RD 		87.02
Top 50K
30↓10 bbcgoodfood.com 10.7M
−2.8M		 53
no. 5,994 		top 50,000 87
46,862 RD 		86.18
Top 10K
31↑12 bbc.com 9.4M
+2.5M		 77
no. 67 		top 5,000 93
515,979 RD 		100
Top 1K
32↓8 nytimes.com 9.2M
−2.2M		 78
no. 56 		top 1,000 94
868,273 RD 		100
Top 1K
33↓8 argos.co.uk 9.1M
−1.6M		 — top 20,000 79
14,619 RD 		100
Top 1K
34↑19 tiktok.com 9.0M
+3.4M		 83
no. 25 		top 200 97
3,203,408 RD 		100
Top 1K
35↑9 linkedin.com 8.0M
+1.4M		 88
no. 9 		top 200 99
9,379,272 RD 		100
Top 1K
36↑3 theguardian.com 7.8M
+571.6k		 77
no. 68 		top 5,000 93
691,512 RD 		100
Top 1K
37↓4 asda.com 7.6M
−842.8k		 55
no. 4,391 		top 20,000 81
17,287 RD 		91.88
Top 10K
38↓16 boots.com 7.5M
−4.7M		 50
no. 11,286 		top 20,000 82
25,430 RD 		86.45
Top 10K
39↑2 thesun.co.uk 7.2M
+142.6k		 — top 10,000 89
110,864 RD 		93.49
Top 5K
40↑37 espn.co.uk 7.2M
+3.2M		 — top 50,000 82
27,131 RD 		81.94
Top 50K
41 stockporthomes.org 6.9M
+6.9M		 13
no. 10,295,469 		beyond 200,000 — 39.40
Top 5M
42↓7 skysports.com 6.9M
−1.2M		 55
no. 4,617 		top 20,000 84
42,095 RD 		96.86
Top 5K
43↓7 ikea.com 6.5M
−1.5M		 61
no. 1,434 		top 5,000 91
129,448 RD 		100
Top 1K
44↑3 sainsburys.co.uk 6.4M
−2.7k		 — top 20,000 81
18,213 RD 		93.17
Top 5K
45↓7 diy.com 6.3M
−1.4M		 30
no. 434,406 		top 20,000 78
18,332 RD 		91.35
Top 5K
46↓12 tui.co.uk 6.3M
−1.9M		 — top 50,000 77
12,199 RD 		91.38
Top 5K
47↑12 spotify.com 5.9M
+714.7k		 81
no. 33 		no. 58 95
1,360,718 RD 		100
Top 1K
48↓11 fandom.com 5.9M
−2.0M		 67
no. 453 		top 1,000 92
208,312 RD 		99
Top 5K
49↓3 tesco.com 5.8M
−683.2k		 56
no. 3,709 		top 10,000 84
31,926 RD 		91.75
Top 5K
50↑13 johnlewis.com 5.7M
+970.6k		 53
no. 6,507 		top 10,000 82
22,666 RD 		91.53
Top 5K
51↓2 clevelandclinic.org 5.7M
−590.9k		 69
no. 296 		top 20,000 92
204,880 RD 		98.26
Top 5K
52↓7 currys.co.uk 5.7M
−923.5k		 — top 20,000 79
13,341 RD 		91.61
Top 5K
53↑4 nih.gov 5.6M
+310.6k		 — top 2,000 95
1,140,194 RD 		100
Top 1K
54 thetrainline.com 5.4M
−95.7k		 52
no. 7,882 		top 10,000 85
24,946 RD 		93.47
Top 5K
55 thenewmumsclub.co.uk 5.4M — beyond 200,000 — —
56↑54 express.co.uk 5.3M
+2.5M		 — top 20,000 88
89,065 RD 		93.40
Top 5K
57↓7 moneysavingexpert.com 5.1M
−996.0k		 55
no. 4,367 		top 20,000 84
27,726 RD 		83.18
Top 50K
58↑22 canva.com 4.9M
+941.2k		 70
no. 257 		top 500 93
367,597 RD 		68.37
Top 500K
59↑14 etsy.com 4.8M
+641.6k		 68
no. 419 		top 2,000 94
485,146 RD 		100
Top 1K
60↓4 screwfix.com 4.7M
−529.1k		 46
no. 23,093 		top 20,000 76
14,686 RD 		86.52
Top 10K
61↑112 very.co.uk 4.6M
+2.9M		 — top 20,000 — 91.34
Top 5K
62 openai.com 4.6M
−202.0k		 76
no. 91 		no. 89 93
324,643 RD 		98.64
Top 5K
63↓5 netflix.com 4.4M
−815.1k		 68
no. 399 		no. 63 92
237,328 RD 		100
Top 1K
64↓4 vivastreet.co.uk 4.4M
−604.6k		 — top 200,000 58
4,642 RD 		91.64
Top 5K
65↓13 sportinglife.com 4.4M
−1.3M		 30
no. 466,634 		top 50,000 72
9,941 RD 		91.55
Top 5K
66↓26 royalmail.com 4.3M
−2.8M		 57
no. 3,114 		top 50,000 90
26,336 RD 		93.21
Top 5K
67↓3 tfl.gov.uk 4.3M
−426.0k		 — top 20,000 88
42,189 RD 		93.15
Top 5K
68↓20 premierleague.com 4.2M
−2.2M		 50
no. 10,593 		top 10,000 — 97.50
Top 5K
69↓1 zoopla.co.uk 4.2M
−235.7k		 — top 10,000 83
15,343 RD 		91.56
Top 5K
70↑44 mirror.co.uk 4.1M
+1.5M		 — top 20,000 — 93.01
Top 5K
71↑12 smythstoys.com 4.1M
+276.2k		 46
no. 24,929 		top 50,000 75
12,998 RD 		93.43
Top 5K
72↓3 dunelm.com 3.9M
−538.2k		 44
no. 33,570 		top 10,000 74
9,640 RD 		91.38
Top 5K
73↑28 vinted.co.uk 3.8M
+674.8k		 — top 5,000 — 91.55
Top 5K
74↑2 nationalrail.co.uk 3.7M
−271.6k		 — top 50,000 85
20,775 RD 		80.07
Top 50K
75↑43 telegraph.co.uk 3.7M
+1.0M		 — top 10,000 — 97.03
Top 5K
76↑6 nice.org.uk 3.6M
−212.0k		 — top 50,000 89
41,644 RD 		75.08
Top 500K
77↓6 booking.com 3.5M
−838.2k		 63
no. 962 		top 1,000 93
254,516 RD 		100
Top 1K
78↓36 skyscanner.net 3.5M
−3.5M		 54
no. 5,117 		top 10,000 81
21,358 RD 		96.93
Top 5K
79↓12 mayoclinic.org 3.5M
−983.0k		 62
no. 1,192 		top 10,000 92
310,818 RD 		98.13
Top 5K
80↑51 quora.com 3.5M
+1.2M		 74
no. 125 		top 2,000 92
185,316 RD 		100
Top 1K
81↓16 sportsdirect.com 3.5M
−1.2M		 30
no. 436,305 		top 20,000 74
18,350 RD 		87.14
Top 10K
82↓16 halfords.com 3.4M
−1.0M		 30
no. 436,758 		top 50,000 76
15,427 RD 		85.97
Top 10K
83↑122 livescore.com 3.4M
+2.0M		 43
no. 41,966 		top 10,000 76
13,266 RD 		100
Top 1K
84↑27 independent.co.uk 3.4M
+627.6k		 — top 10,000 — 96.05
Top 5K
85↓1 roblox.com 3.4M
−446.1k		 57
no. 2,931 		top 200 90
46,670 RD 		100
Top 1K
86↑348 manchestereveningnews.co.uk 3.3M
+2.7M		 — top 50,000 — 86.14
Top 10K
87↑9 therange.co.uk 3.3M
−4.9k		 — top 20,000 71
10,156 RD 		91.35
Top 5K
88↑9 lse.co.uk 3.3M
+46.5k		 — top 20,000 66
8,162 RD 		85.57
Top 10K
89↓10 bt.com 3.3M
−695.3k		 54
no. 5,452 		top 10,000 87
34,326 RD 		88.32
Top 50K
90 flashscore.co.uk 3.2M
−234.0k		 — top 20,000 60
6,433 RD 		91.63
Top 5K
91↑9 santander.co.uk 3.2M
+33.8k		 — top 20,000 — 87.89
Top 10K
92 jackakhilautos.com 3.0M — beyond 200,000 — —
93↓42 easyjet.com 3.0M
−2.9M		 54
no. 5,497 		top 20,000 84
32,094 RD 		97.08
Top 5K
94↑1 jdsports.co.uk 3.0M
−283.7k		 — top 50,000 72
7,379 RD 		78.16
Top 50K
95↓7 asos.com 3.0M
−581.6k		 58
no. 2,371 		top 5,000 86
42,505 RD 		97.96
Top 5K
96↓5 accuweather.com 3.0M
−391.6k		 59
no. 2,058 		top 1,000 90
62,901 RD 		100
Top 1K
97↓3 adobe.com 3.0M
−336.9k		 81
no. 37 		no. 46 96
1,170,409 RD 		100
Top 1K
98↓26 nike.com 3.0M
−1.3M		 70
no. 262 		top 5,000 90
111,333 RD 		100
Top 1K
99↑4 lloydsbank.com 2.9M
−166.3k		 52
no. 6,987 		top 100,000 — 82.55
Top 50K
100↓14 merriam-webster.com 2.9M
−820.8k		 64
no. 773 		top 5,000 91
155,014 RD 		100
Top 1K
Five measures that do not count the same thing, on a single line, each with its source so that everything can be checked.

Google traffic and DR come from Ahrefs, published on ahrefstop.com, taken for October 2026: the first estimates monthly visits from Google search, the second rates the strength of the link profile from 0 to 100.

Authority is computed here on the Common Crawl link graph, by harmonic centrality over 119,722,885 domains. It measures standing by links, not audience, and says nothing about traffic.

Radar is the rank from Cloudflare Radar, built on DNS lookups at the 1.1.1.1 resolver, all uses together, applications and API calls included, as of 2026-10-18.

NicheObserver gives the “Domain reach”, the score out of 100 published by nicheobserver.com, on the same CrUX data as the public lists but covered down to the Top 50M, with the real tier shown below.

The table is ordered by traffic, and there is no overall score: adding up visits, links and DNS lookups would produce a figure nobody could interpret, and it would hide the very thing you came to see, the disagreements between the columns.

Authority is known for 63 of the 100 rows: the link index does not cover every national extension, and a missing domain does not have a score of zero, it has no score. The disagreements are the most instructive: a site can receive millions of visits with weak authority, or carry a great deal of link weight without being visited much. Analyse a domain