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Traffic, authority and Radar: Switzerland

The three measures on a single line, ordered by search traffic: what the site receives, what it weighs in links, and what the DNS resolver sees.

Data: traffic estimated in October 2026 · Radar 1 November 2026 · graph June to August 2026

Overview Authority Google traffic Google traffic trend CrUX top CrUX trend Cloudflare Radar 📱 Discover
World France Germany United Kingdom United States Spain Italy
Rank Domain Google traffic Authority Radar DR Domain reach (beta)
1 wikipedia.org 18.0M
+202.1k		 86
no. 14 		top 200 97
3,902,035 RD 		100
Top 1K
2 chatgpt.com 5.0M
−498.0k		 66
no. 593 		no. 31 93
244,423 RD 		100
Top 1K
3 youtube.com 2.8M
−439.1k		 90
no. 6 		no. 25 99
12,462,749 RD 		100
Top 1K
4↑1 srf.ch 2.5M
+119.3k		 53
no. 6,106 		top 20,000 89
40,139 RD 		91.56
Top 5K
5↓1 blick.ch 2.5M
+72.5k		 50
no. 10,675 		top 50,000 83
22,330 RD 		93.04
Top 5K
6 instagram.com 2.4M
+53.4k		 93
no. 4 		no. 14 100
18,911,826 RD 		100
Top 1K
7 20min.ch 2.3M
+166.7k		 51
no. 9,213 		top 50,000 83
25,933 RD 		93.10
Top 5K
8↑1 sbb.ch 2.2M
+260.5k		 53
no. 5,778 		top 10,000 88
27,833 RD 		84.34
Top 50K
9↓1 google.com 2.0M
+51.4k		 94
no. 3 		no. 1 100
16,261,082 RD 		100
Top 1K
10↑2 facebook.com 1.7M
+153.3k		 96
no. 2 		no. 5 100
21,552,616 RD 		100
Top 1K
11↓1 admin.ch 1.7M
−111.4k		 69
no. 325 		top 10,000 93
202,578 RD 		90.73
Top 100K
12↑1 finanzen.ch 1.5M
+35.0k		 41
no. 53,911 		top 50,000 64
1,843 RD 		67.78
Top 100K
13↓2 microsoft.com 1.4M
−191.0k		 84
no. 21 		no. 2 96
2,236,066 RD 		100
Top 1K
14↑2 search.ch 1.3M
+62.3k		 45
no. 27,067 		top 20,000 87
16,500 RD 		73.43
Top 50K
15↑4 galaxus.ch 1.3M
+132.8k		 43
no. 39,766 		top 10,000 76
10,369 RD 		81.09
Top 50K
16↑2 apple.com 1.3M
+41.4k		 86
no. 13 		no. 3 98
4,527,180 RD 		100
Top 1K
17↑5 migros.ch 1.2M
+108.5k		 50
no. 10,076 		top 50,000 83
14,635 RD 		84.59
Top 50K
18↓4 whatsapp.com 1.2M
−116.6k		 83
no. 22 		no. 92 98
4,746,712 RD 		100
Top 1K
19↑2 autoscout24.ch 1.2M
+62.9k		 30
no. 448,931 		top 50,000 80
4,295 RD 		79.19
Top 50K
20↓3 compendium.ch 1.2M
−52.4k		 29
no. 574,993 		top 200,000 67
1,418 RD 		65.04
Top 500K
21↓1 raiffeisen.ch 1.2M
+23.0k		 46
no. 22,529 		top 100,000 82
8,541 RD 		75.70
Top 100K
22↓7 deepl.com 1.0M
−192.8k		 59
no. 1,898 		top 1,000 90
46,913 RD 		98.02
Top 5K
23 tripadvisor.ch 1.0M
+93.2k		 42
no. 46,034 		top 100,000 81
9,099 RD 		78.78
Top 100K
24 ikea.com 1.0M
+97.4k		 61
no. 1,434 		top 5,000 91
129,448 RD 		100
Top 1K
25↑1 ubs.com 993.2k
+107.3k		 55
no. 4,361 		top 10,000 86
44,929 RD 		86.08
Top 50K
26↓1 comparis.ch 890.6k
−35.4k		 30
no. 421,818 		top 50,000 75
5,298 RD 		77.30
Top 50K
27 swissmilk.ch 876.0k
+4.4k		 30
no. 457,819 		beyond 200,000 72
1,989 RD 		72.95
Top 50K
28 bettybossi.ch 862.0k
+3.0k		 43
no. 38,169 		beyond 200,000 67
1,652 RD 		73.98
Top 50K
29 rts.ch 797.9k
+4.7k		 51
no. 8,697 		top 50,000 87
28,323 RD 		79.06
Top 50K
30 coop.ch 755.5k
+31.8k		 45
no. 26,492 		top 50,000 78
6,295 RD 		78.24
Top 50K
31↑6 amazon.de 745.6k
+161.5k		 72
no. 179 		top 1,000 93
294,960 RD 		100
Top 1K
32↑1 linkedin.com 715.4k
+34.6k		 88
no. 9 		top 200 99
9,379,272 RD 		100
Top 1K
33↑5 decathlon.ch 694.8k
+117.8k		 25
no. 1,065,409 		top 50,000 62
1,379 RD 		48.12
Top 5M
34↓3 pinterest.com 672.1k
−22.8k		 85
no. 15 		no. 98 97
2,391,054 RD 		100
Top 1K
35↑1 bluewin.ch 637.3k
+9.8k		 48
no. 14,496 		top 5,000 78
14,271 RD 		77.96
Top 50K
36↑28 booking.com 631.7k
+280.0k		 63
no. 962 		top 1,000 93
254,516 RD 		100
Top 1K
37↑5 skyscanner.ch 608.4k
+96.6k		 15
no. 6,739,661 		top 100,000 39
503 RD 		74.62
Top 50K
38↑2 swisscom.ch 603.7k
+35.4k		 50
no. 10,898 		top 5,000 83
12,622 RD 		83.93
Top 50K
39↑4 immoscout24.ch 597.4k
+90.9k		 25
no. 1,083,444 		top 50,000 77
4,244 RD 		76.81
Top 50K
40↓8 yahoo.com 596.4k
−88.7k		 78
no. 55 		top 200 94
809,757 RD 		100
Top 1K
41↓6 reddit.com 596.2k
−57.9k		 79
no. 47 		top 200 95
1,198,092 RD 		100
Top 1K
42↑12 tcs.ch 589.1k
+177.5k		 46
no. 22,223 		top 200,000 79
7,788 RD 		70.53
Top 100K
43↓9 doccheck.com 585.2k
−88.8k		 48
no. 15,879 		top 100,000 82
10,407 RD 		77.43
Top 50K
44↓5 cash.ch 527.4k
−43.6k		 41
no. 53,717 		top 200,000 70
2,532 RD 		74.34
Top 50K
45 digitec.ch 521.3k
+56.0k		 46
no. 24,062 		top 20,000 75
9,365 RD 		75.82
Top 50K
46↑16 chatopenai.de 509.8k
+147.0k		 30
no. 450,143 		beyond 200,000 51
305 RD 		21.78
Top 50M
47↑12 swiss.com 505.6k
+132.3k		 48
no. 16,237 		top 50,000 79
15,251 RD 		82.54
Top 50K
48↑3 easyjet.com 502.6k
+64.7k		 54
no. 5,497 		top 20,000 84
32,094 RD 		97.08
Top 5K
49 mediamarkt.ch 488.7k
+45.7k		 30
no. 468,766 		top 100,000 67
1,007 RD 		71.36
Top 100K
50↓6 zalando.ch 484.8k
+10.0k		 29
no. 502,821 		top 10,000 62
954 RD 		83.21
Top 10K
51↓5 post.ch 477.3k
+14.2k		 49
no. 12,327 		top 20,000 83
9,255 RD 		78.49
Top 100K
52↑8 openai.com 474.5k
+108.7k		 76
no. 91 		no. 52 93
324,643 RD 		98.64
Top 5K
53↑4 flughafen-zuerich.ch 474.3k
+92.5k		 30
no. 433,117 		beyond 200,000 77
6,457 RD 		68.26
Top 500K
54↓7 local.ch 462.3k
+254		 44
no. 33,467 		top 50,000 85
9,989 RD 		71.46
Top 100K
55↓7 jumbo.ch 453.4k
+5.3k		 13
no. 9,805,453 		top 200,000 68
1,363 RD 		72.59
Top 50K
56↓15 canva.com 449.9k
−68.0k		 70
no. 257 		top 500 93
367,597 RD 		68.37
Top 500K
57↓5 landi.ch 439.6k
+10.0k		 37
no. 120,108 		top 100,000 71
2,522 RD 		72.57
Top 50K
58↓8 spotify.com 421.3k
−17.0k		 81
no. 33 		no. 40 95
1,360,718 RD 		100
Top 1K
59↓4 tagesanzeiger.ch 409.6k
−1.5k		 51
no. 9,375 		top 100,000 83
21,196 RD 		77.61
Top 50K
60↓2 homegate.ch 405.8k
+24.9k		 29
no. 571,373 		top 50,000 78
3,526 RD 		77.14
Top 50K
61↑4 jysk.ch 389.3k
+39.0k		 15
no. 6,746,216 		beyond 200,000 39
237 RD 		70.55
Top 50K
62↑19 interdiscount.ch 383.4k
+103.6k		 30
no. 469,810 		top 100,000 70
1,544 RD 		71.37
Top 100K
63 imdb.com 383.0k
+23.4k		 69
no. 297 		top 2,000 94
521,140 RD 		100
Top 1K
64↑3 bild.de 369.6k
+32.3k		 67
no. 506 		top 5,000 87
58,079 RD 		100
Top 1K
65↑1 coopvitality.ch 367.7k
+21.2k		 12
no. 12,243,849 		beyond 200,000 56
683 RD 		67.86
Top 500K
66↑8 nzz.ch 353.4k
+55.1k		 56
no. 3,383 		top 50,000 86
40,245 RD 		82.27
Top 50K
67↓14 trustpilot.com 345.7k
−76.8k		 72
no. 178 		top 1,000 94
312,008 RD 		87.02
Top 50K
68↑12 kicker.ch 341.4k
+59.2k		 24
no. 1,278,409 		top 200,000 36
262 RD 		65.84
Top 100K
69↑4 sunrise.ch 338.0k
+39.4k		 46
no. 25,129 		top 50,000 78
7,540 RD 		61.54
Top 500K
70↓9 transfermarkt.de 337.3k
−28.1k		 42
no. 44,401 		top 20,000 76
9,200 RD 		0
non classé
71↑6 myswitzerland.com 335.5k
+45.4k		 51
no. 9,230 		top 50,000 84
25,093 RD 		79.38
Top 50K
72↓3 toppreise.ch 335.2k
+23.8k		 22
no. 1,942,437 		top 50,000 64
1,850 RD 		69.42
Top 100K
73↓5 adobe.com 332.6k
+3.4k		 81
no. 37 		no. 39 96
1,170,409 RD 		100
Top 1K
74↓4 postfinance.ch 331.5k
+25.0k		 53
no. 6,585 		top 50,000 78
4,193 RD 		73.08
Top 100K
75↓3 netflix.com 323.4k
+23.9k		 68
no. 399 		no. 80 92
237,328 RD 		100
Top 1K
76↓20 pons.com 315.7k
−67.0k		 49
no. 12,282 		top 20,000 79
12,037 RD 		82.02
Top 100K
77↓1 hornbach.ch 305.7k
+14.4k		 20
no. 2,748,186 		top 200,000 59
2,633 RD 		74.25
Top 50K
78↑7 jobs.ch 305.1k
+40.1k		 28
no. 650,303 		top 50,000 76
3,163 RD 		76.41
Top 100K
79↓4 fooby.ch 293.2k
+1.9k		 43
no. 40,151 		top 200,000 60
1,044 RD 		68.48
Top 100K
80↓2 lematin.ch 292.0k
+5.4k		 45
no. 28,476 		top 200,000 76
9,153 RD 		76.19
Top 50K
81↑20 wallstreet-online.de 285.6k
+74.3k		 30
no. 439,861 		top 50,000 77
9,761 RD 		85.62
Top 10K
82 tiktok.com 285.5k
+9.7k		 83
no. 25 		top 200 97
3,203,408 RD 		100
Top 1K
83↓12 usz.ch 282.2k
−21.4k		 30
no. 436,472 		top 200,000 77
4,566 RD 		64.20
Top 500K
84↑10 watson.ch 278.4k
+48.2k		 46
no. 24,566 		top 50,000 78
11,359 RD 		85.69
Top 10K
85↓6 ricardo.ch 278.3k
−4.9k		 45
no. 30,367 		top 50,000 77
7,639 RD 		86.28
Top 10K
86↑7 obi.ch 277.7k
+46.4k		 25
no. 1,062,188 		top 200,000 46
782 RD 		67.91
Top 100K
87↑1 wetter.com 276.8k
+36.0k		 49
no. 13,890 		top 20,000 84
14,264 RD 		93.17
Top 5K
88↑4 manor.ch 258.4k
+25.8k		 41
no. 61,981 		top 50,000 72
2,086 RD 		72.63
Top 100K
89↑2 wise.com 255.2k
+18.8k		 68
no. 394 		top 5,000 89
43,884 RD 		100
Top 1K
90↑10 ottos.ch 249.3k
+34.4k		 20
no. 2,707,453 		top 200,000 64
1,197 RD 		60.47
Top 500K
91↓1 hirslanden.ch 245.2k
+8.5k		 29
no. 533,471 		top 200,000 76
2,906 RD 		65.49
Top 500K
92↓6 six-group.com 241.8k
−19.2k		 50
no. 9,998 		top 100,000 81
9,799 RD 		64.34
Top 500K
93↓10 conforama.ch 241.1k
−31.4k		 15
no. 8,063,518 		top 200,000 60
945 RD 		68.39
Top 100K
94↓7 tradingview.com 239.2k
−8.3k		 57
no. 2,971 		top 500 91
73,034 RD 		100
Top 1K
95↑17 holidaycheck.ch 238.8k
+49.8k		 27
no. 784,152 		top 50,000 61
714 RD 		64.25
Top 500K
96↑12 zuerich.com 235.3k
+40.3k		 44
no. 31,542 		beyond 200,000 75
8,052 RD 		59.30
Top 500K
97↓2 temu.com 229.0k
+3.5k		 56
no. 3,860 		top 500 84
26,221 RD 		100
Top 1K
98↑17 stadt-zuerich.ch 224.7k
+37.3k		 51
no. 8,757 		top 100,000 83
13,721 RD 		72.52
Top 100K
99↑4 onedoc.ch 213.8k
+6.8k		 37
no. 120,583 		top 100,000 81
2,884 RD 		69.91
Top 100K
100↓11 spiegel.de 212.8k
−27.8k		 69
no. 343 		top 10,000 91
124,812 RD 		100
Top 1K
Five measures that do not count the same thing, on a single line, each with its source so that everything can be checked.

Google traffic and DR come from Ahrefs, published on ahrefstop.com, taken for October 2026: the first estimates monthly visits from Google search, the second rates the strength of the link profile from 0 to 100.

Authority is computed here on the Common Crawl link graph, by harmonic centrality over 119,722,885 domains. It measures standing by links, not audience, and says nothing about traffic.

Radar is the rank from Cloudflare Radar, built on DNS lookups at the 1.1.1.1 resolver, all uses together, applications and API calls included, as of 2026-11-01.

NicheObserver gives the “Domain reach”, the score out of 100 published by nicheobserver.com, on the same CrUX data as the public lists but covered down to the Top 50M, with the real tier shown below.

The table is ordered by traffic, and there is no overall score: adding up visits, links and DNS lookups would produce a figure nobody could interpret, and it would hide the very thing you came to see, the disagreements between the columns.

The disagreements are the most instructive: a site can receive millions of visits with weak authority, or carry a great deal of link weight without being visited much. Analyse a domain