The hundred websites receiving the most visits from Google search, with what they gained or lost over the month.
Data: Ahrefs estimate made in October 2026
| Rank | Website | Category | Google traffic | Over the month |
|---|---|---|---|---|
| 1 | wikipedia.org | Reference | 45.2M | −16.4M |
| 2↑1 | facebook.com | Social networks | 33.8M | +12.5M |
| 3↓1 | google.com | Internet and telecom | 31.2M | −5.5M |
| 4↑1 | youtube.com | Entertainment | 28.5M | +9.6M |
| 5↓1 | reddit.com | Social networks | 28.0M | +7.6M |
| 6↑1 | instagram.com | Social networks | 18.0M | +2.8M |
| 7↓1 | chatgpt.com | Computers and electronics | 11.2M | −5.5M |
| 8↑6 | apple.com | Computers and electronics | 10.2M | +3.7M |
| 9 | amazon.com.au | Shopping | 9.3M | +1.8M |
| 10↑34 | yahoo.com | News | 9.0M | +6.2M |
| 11↓3 | kmart.com.au | Shopping | 8.0M | −848.0k |
| 12↓1 | nsw.gov.au | Law and government | 6.3M | −541.5k |
| 13↓1 | woolworths.com.au | Shopping | 6.3M | −547.6k |
| 14↑1 | bunnings.com.au | Home and garden | 6.3M | −221.4k |
| 15↓2 | microsoft.com | Computers and electronics | 6.1M | −508.4k |
| 16↑11 | abc.net.au | News | 5.4M | +1.0M |
| 17 | jbhifi.com.au | Shopping | 5.2M | +42.9k |
| 18↑8 | pinterest.com | Hobbies and leisure | 5.2M | +900.5k |
| 19↑6 | carsales.com.au | Autos and vehicles | 5.0M | +492.1k |
| 20↑9 | bigw.com.au | Shopping | 4.9M | +834.0k |
| 21↑1 | realestate.com.au | Real estate | 4.8M | −32.1k |
| 22↓4 | imdb.com | Entertainment | 4.6M | −518.4k |
| 23↓7 | recipetineats.com | Food and drink | 4.6M | −1.9M |
| 24↑9 | tripadvisor.com.au | Travel and transport | 4.2M | +484.5k |
| 25↓6 | chemistwarehouse.com.au | Health | 4.2M | −889.0k |
| 26↑11 | linkedin.com | Jobs and education | 4.1M | +700.6k |
| 27↑3 | seek.com | Jobs and education | 4.0M | −7.0k |
| 28↓4 | my.gov.au | Law and government | 3.8M | −863.7k |
| 29↓1 | news.com.au | News | 3.6M | −530.4k |
| 30↑23 | tiktok.com | Social networks | 3.2M | +1.0M |
| 31↑7 | healthdirect.gov.au | Health | 3.0M | −306.8k |
| 32↓12 | nrl.com | Sports | 3.0M | −2.0M |
| 33↑8 | bom.gov.au | Science | 3.0M | +51.6k |
| 34↑1 | qantas.com | Travel and transport | 3.0M | −380.7k |
| 35↑4 | auspost.com.au | Business | 3.0M | −269.0k |
| 36↑22 | x.com | Social networks | 3.0M | +1.2M |
| 37↓3 | commbank.com.au | Finance | 2.9M | −778.7k |
| 38↑16 | ebay.com.au | Shopping | 2.9M | +783.9k |
| 39↓7 | ato.gov.au | Law and government | 2.8M | −957.0k |
| 40↓17 | coles.com.au | Shopping | 2.8M | −1.9M |
| 41↓5 | ikea.com | Home and garden | 2.8M | −665.6k |
| 42↑1 | nih.gov | Health | 2.7M | −97.3k |
| 43↓1 | clevelandclinic.org | Health | 2.7M | −181.0k |
| 44↑1 | mayoclinic.org | Health | 2.6M | −227.4k |
| 45↓5 | fandom.com | Entertainment | 2.5M | −564.0k |
| 46↑72 | ubereats.com | Food and drink | 2.5M | +1.6M |
| 47↑21 | nine.com.au | News | 2.5M | +833.7k |
| 48↑25 | theguardian.com | News | 2.4M | +1.0M |
| 49↑76 | foxsports.com.au | Sports | 2.4M | +1.5M |
| 50 | gravitatedigital.com.au | Reference | 2.3M | +2.3M |
| 51↓1 | spotify.com | Entertainment | 2.3M | +38.4k |
| 52↓3 | skyscanner.com.au | Travel and transport | 2.3M | +1.1k |
| 53↓7 | westpac.com.au | Finance | 2.1M | −531.2k |
| 54↓6 | harveynorman.com.au | Shopping | 2.0M | −346.0k |
| 55↑10 | espn.com.au | Sports | 2.0M | +296.3k |
| 56↓5 | myer.com.au | Shopping | 2.0M | −207.6k |
| 57↓1 | netflix.com | Entertainment | 1.8M | −37.1k |
| 58↓6 | asx.com.au | Finance | 1.8M | −394.3k |
| 59↑2 | target.com.au | Shopping | 1.7M | −3.8k |
| 60↑17 | trustpilot.com | Business | 1.7M | +340.2k |
| 61↑38 | indeed.com | Jobs and education | 1.7M | +533.9k |
| 62↑2 | taste.com.au | Food and drink | 1.6M | −104.3k |
| 63↑68 | productreview.com.au | Shopping | 1.6M | +772.1k |
| 64↑5 | booking.com | Travel and transport | 1.6M | +22.0k |
| 65↑46 | etsy.com | Shopping | 1.6M | +558.2k |
| 66↓56 | nytimes.com | News | 1.5M | −5.4M |
| 67↓8 | virginaustralia.com | Travel and transport | 1.5M | −235.6k |
| 68↓37 | afl.com.au | Sports | 1.5M | −2.4M |
| 69↓3 | adobe.com | Computers and electronics | 1.4M | −264.3k |
| 70↑13 | roblox.com | Games | 1.4M | +118.5k |
| 71↓1 | yelp.com | Food and drink | 1.4M | −83.6k |
| 72↓9 | healthline.com | Health | 1.4M | −352.2k |
| 73↓18 | bbc.com | News | 1.4M | −526.3k |
| 74↓3 | business.gov.au | Business | 1.3M | −96.2k |
| 75↑44 | theiconic.com.au | Shopping | 1.3M | +410.1k |
| 76↓14 | merriam-webster.com | Reference | 1.3M | −405.5k |
| 77↓17 | canstar.com.au | Finance | 1.3M | −422.4k |
| 78↑31 | gumtree.com.au | Shopping | 1.3M | +286.5k |
| 79↑53 | quora.com | Social networks | 1.3M | +455.3k |
| 80 | office.com | Computers and electronics | 1.3M | +1.2M |
| 81↓24 | ppsr.gov.au | Law and government | 1.3M | −541.9k |
| 82↑6 | locanto.com.au | 1.3M | +9.7k | |
| 83↓8 | flightaware.com | Travel and transport | 1.2M | −132.2k |
| 84↑52 | localsearch.com.au | Business | 1.2M | +400.5k |
| 85↑4 | flightcentre.com.au | Travel and transport | 1.2M | −35.4k |
| 86↓39 | openai.com | Science | 1.2M | −1.3M |
| 87↓20 | officeworks.com.au | Shopping | 1.2M | −422.8k |
| 88↑893 | fifa.com | Sports | 1.2M | +1.0M |
| 89↓15 | amazon.com | Shopping | 1.2M | −201.9k |
| 90↑26 | primevideo.com | Entertainment | 1.2M | +213.0k |
| 91↓15 | toyota.com.au | Autos and vehicles | 1.2M | −194.4k |
| 92↓6 | supercheapauto.com.au | Autos and vehicles | 1.2M | −102.8k |
| 93↓12 | davidjones.com | Shopping | 1.2M | −126.4k |
| 94↓3 | nab.com.au | Finance | 1.2M | −88.2k |
| 95↓13 | telstra.com.au | Internet and telecom | 1.1M | −147.0k |
| 96↓17 | anz.com.au | Finance | 1.1M | −202.5k |
| 97↓4 | marketindex.com.au | Finance | 1.1M | −114.7k |
| 98↑79 | word.tips | Jobs and education | 1.0M | +460.5k |
| 99↑2 | hotdoc.com.au | Health | 1.0M | −32.2k |
| 100↑12 | westfield.com.au | Shopping | 1.0M | +97.8k |
This ranking does not say the same thing as the authority one: a much-cited site can receive few visits, a much-visited site can have few links. Comparing them is often more telling than reading them separately. Analyse a domain